Plain-Language Explainers
Confused by marketing jargon? We break down the concepts, tools, and terminology that matter for home service contractors.
What is Website Visitor Identification?
Learn how visitor identification technology reveals who's browsing your website, even when they don't fill out a form. Understand match rates, data sources, and how it works for home services.
Read moreWhat is Review Automation?
Discover how automated review request systems help contractors build their Google review count systematically, without manual follow-up after every job.
Read moreWhat is Marketing Attribution?
Understand how to track which marketing channels actually generate customers, not just clicks. Learn about call tracking, UTM parameters, and calculating real ROI.
Read moreWhat is a CRM for Contractors?
Learn what CRM software does for home service businesses and how it helps manage leads, customer relationships, and sales pipelines.
Read moreWhat is Local SEO?
Understand how local search engine optimization works and why it matters for home service businesses that serve specific geographic areas.
Read moreWhat is the Google Local Pack?
Learn about the map results that appear at the top of Google searches and how to improve your chances of showing up in this high-visibility spot.
Read moreLooking for quick definitions?
Our glossary has one-line definitions of 50+ marketing terms used in home services.
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Our how-to guides provide step-by-step instructions for implementing these concepts.
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