What is the Google Local Pack?
The Local Pack is the group of nearby business listings Google shows with a map for some searches. Homeowners can use it to compare companies and find a way to call or visit their websites.
It is often the first place a homeowner compares local companies.
Search for a plumber or an AC repair company and you may see map listings alongside other results. The listings can show reviews, hours, and contact options.
You will often hear it called the Map Pack or the three-pack. The layout can change, so focus on whether nearby customers can find accurate information about your business.
Why does a competitor appear ahead of you?
Google describes three main factors: how well the business matches the search, how far it is from the searcher, and how well-known it is. Its local ranking guidance explains these factors and the role of business details, reviews, and links.
A search from your office is only one view. Results can differ across the area you serve.
What can you work on?
- Check that your Business Profile has the right categories, services, phone number, and opening hours.
- Make the linked website page useful. Explain the service, the area you cover, and how to book.
- Ask customers for honest reviews and respond when you have something useful to add.
- Keep the information consistent when your hours, address, or contact details change.
Check the calls after you check the rankings.
A visible listing still needs to bring suitable enquiries. Record the service requested and the caller's location, then follow the enquiry through to the job.
For people who click through to your website, make the next step obvious. A clear phone number and a short enquiry form help them reach the office.