Seasonal Marketing Calendar for Home Services

HVAC contractors see demand swing 300% between July and February. Roofers can’t hire fast enough after spring storms, then sit idle in November. Plumbers get buried with frozen pipe calls in January and wait for the phone to ring in September.

Every home service trade has predictable peaks and valleys. The contractors who win aren’t just reacting to demand. They’re marketing ahead of it.

This calendar breaks down what to promote each month, by trade, so you can fill slow seasons and capture more of peak demand before it goes to competitors.

The core principle

Marketing during slow season is counterintuitive. Revenue is down. Cash is tight. The instinct is to cut back.

That’s exactly wrong.

Ad costs drop when competitors pull back. Your share of voice increases. And the customers you acquire during slow season become your loyal base during peak season.

The contractors who maintain marketing spend through slow months capture 40% more peak season demand than those who go dark.

January

HVAC

Furnace season is in full swing. Emergency heating repairs dominate, but proactive homeowners are also thinking about their aging systems after the first cold snap revealed problems.

Push furnace replacements now. Anyone who limped through December with an old unit is tired of the uncertainty. Financing offers work well because cash is tight after the holidays.

Start planting seeds for AC. Mention spring tune-up specials in your email newsletter. Early birds save money, and it fills your March schedule.

Plumbing

Frozen pipes are the emergency. Make sure your emergency service messaging is visible across all channels. “24/7 frozen pipe repair” should be in your Google Business Profile posts and on your homepage.

Water heaters also fail in winter more than any other season. Cold incoming water makes the system work harder. Target homeowners with water heaters over 8 years old.

Electrical

Generator interest peaks after winter storm outages. If your area had outages in December, push whole-home generator consultations now while the pain is fresh.

Panel upgrades stay steady. Space heater usage often reveals undersized panels. “Breakers tripping when you run the space heater? Your panel might be undersized.”

Roofing

Ice dams and winter storm damage create emergency calls in cold climates. Have content ready about ice dam prevention and repair.

In warmer climates, this is slow season. Perfect time for maintenance agreement pushes and crew training.

February

HVAC

The slowdown starts. Heating emergencies drop as the worst of winter passes. Shoulder season is coming.

This is maintenance agreement season. Push spring AC tune-ups heavily. Early scheduling means you control your March and April workload instead of scrambling.

Run “love your home” campaigns tied to Valentine’s Day. Corny, but it works. “Show your home some love with an HVAC tune-up.”

Plumbing

Bathroom renovations pick up. Homeowners who procrastinated all winter are now planning spring projects.

Sump pump season starts. Spring thaw brings basement flooding. Start marketing sump pump inspections and battery backup installations now.

Electrical

Tax refund season starts. Bigger projects become possible. Panel upgrades, EV charger installations, and whole-home rewiring get greenlit when refund checks arrive.

Roofing

Inspection season begins. Push spring inspection packages to identify winter damage before it becomes a bigger problem. Leaks that started small in December are now visible.

This is your last chance to sell bigger jobs before spring storms create emergency backlogs.

March

HVAC

Peak transition month. Heating demand fades. AC demand hasn’t started.

Fill this gap with indoor air quality services, duct cleaning, and maintenance agreements. Offer “spring cleaning” packages that bundle tune-up with duct inspection.

Start AC tune-up campaigns in earnest. First hot days are coming. Homeowners who schedule now avoid the April rush.

Plumbing

Outdoor faucet season. Homeowners turn on hose bibs for the first time and discover freeze damage.

Water heater replacements stay strong. Spring is peak buying season for most home improvements. Get your water heater content visible.

Electrical

Outdoor electrical work picks up. Landscape lighting, patio outlets, and pool equipment installations start booking.

EV charger interest increases with spring car-buying season.

Roofing

Storm season approaches. Make sure your emergency response infrastructure is ready. Update your Google Business Profile with storm damage keywords.

Pre-storm inspections are an easy sell. “Identify weak spots before the spring storms hit.”

April

HVAC

First heat waves hit most of the country. AC emergencies spike. Homeowners who didn’t schedule tune-ups are calling for repairs.

This is harvest time. Everything you planted in February and March converts now.

Don’t neglect marketing just because you’re busy. Competitors who went dark are invisible. Stay visible and you capture customers who will remember you next year.

Plumbing

Sprinkler system startups and outdoor plumbing dominate. Add these services if you don’t offer them.

Water line replacements pick up. Spring excavation season is ideal for buried pipe work.

Electrical

Pool opening season. Pump installations, outdoor lighting, and GFCI outlet upgrades for outdoor areas.

Ceiling fan installations surge as homeowners prepare for summer.

Roofing

Storm damage drives emergency calls. Have crews ready. Response time determines who gets the job.

Between storms, push replacement quotes for aging roofs. Spring is ideal installation weather.

May

HVAC

AC season is fully here. Focus on conversions, not awareness. Your marketing should drive phone calls and form fills, not brand building.

Replacement quotes increase. Systems that were “fine” last year are now struggling. Position replacement as the smart financial choice versus endless repairs.

Plumbing

Sewer line issues peak. Tree root growth clogs lines. Camera inspections and line clearing stay busy.

Water quality awareness increases. Summer means more water usage. Water softener and filtration sales climb.

Electrical

Outdoor living projects dominate. Outdoor kitchens, patios, and deck electrical work.

Whole-home surge protection is an easy add-on sale with any outdoor project.

Roofing

Installation backlog clears. Catch up on quotes that came in during storm season.

Gutter and ventilation add-ons sell well now. “While we’re up there anyway…”

June

HVAC

Peak season intensifies. Emergency AC calls dominate. Lead response time matters more than ever.

78% of customers go with the first contractor to respond. If you’re not answering in under 5 minutes, you’re losing to competitors who are.

Read more about speed to lead and why it matters.

Plumbing

Vacation season means vacant homes. Push vacation shut-off services. Turn off the water main, check for issues, and provide peace of mind.

Gas line work for outdoor grills and kitchens stays strong.

Electrical

Power outages from summer storms drive generator interest. “Never lose power again” messaging works.

Pool and outdoor entertainment systems keep electricians busy.

Roofing

Repair season continues. Minor leaks found during spring rains get fixed before they worsen.

Start thinking about fall. Replacement projects quoted now can be scheduled for September when conditions are ideal.

July

HVAC

Absolute peak. Every AC company is slammed. Marketing often takes a backseat.

Don’t stop. Capture the customers your competitors can’t serve. Long wait times from the big guys send homeowners searching. Be visible.

Indoor air quality messaging works. People are sealed inside with AC running. Air quality matters.

Plumbing

Water heater demand drops slightly as cold incoming water isn’t an issue. Focus on other services.

Drain cleaning stays steady. Summer entertaining means more kitchen use and more clogs.

Electrical

Whole-home fans and attic ventilation for homes without central AC. “Cool your home for $0.02/hour.”

Solar interest peaks with summer sun and high electric bills.

Roofing

Slow month for new installations. Too hot for crews in many regions.

Focus on inspections, minor repairs, and quoting fall projects.

August

HVAC

Demand stays high but starts to plateau. Back-to-school distracts homeowners.

Start transitioning messaging toward maintenance. “Get your system inspected before fall.”

Plumbing

Back-to-school means full bathrooms. Toilet and drain issues spike in households with kids.

Water heater messaging can start again. “Is your water heater ready for the back-to-school rush?”

Electrical

Backup-to-school lighting and home office electrical work. Many families upgrade home office setups in August.

Roofing

Installation season reopens. September is ideal. Quote now for fall installations.

Push “beat the winter rush” messaging.

September

HVAC

Transition month. AC demand drops. Heating hasn’t started.

This is maintenance agreement season. Push furnace tune-ups heavily. “Make sure your heat works before you need it.”

Offer early heating season discounts. Fill your October and November schedule now.

Plumbing

Water heater season begins again. Cold incoming water makes systems work harder.

Sump pump maintenance before fall rains. Check pits, test pumps, recommend battery backups.

Electrical

Outdoor lighting for fall and holiday prep. Landscape lighting installations increase.

Generator maintenance before winter storm season.

Roofing

Prime installation month. Best weather of the year in most regions.

Push replacement quotes aggressively. “Last chance before winter.”

October

HVAC

Heating season starts. First cold nights reveal problems with furnaces that sat idle for 6 months.

Emergency heating repairs increase. Make sure your emergency messaging is visible.

Maintenance agreements close well. Homeowners are thinking about winter.

Plumbing

Winterization for vacation homes and rental properties.

Outdoor faucet prep and freeze protection messaging.

Electrical

Holiday lighting prep. Some contractors offer installation services.

Generator sales peak before winter.

Roofing

Final push for installations before weather turns.

Emergency leak repairs increase with fall rains.

November

HVAC

Full heating season. Furnace repairs and replacements dominate.

Indoor air quality matters with homes sealed up. Humidifiers sell well in dry climates.

Black Friday promotions can work for bigger ticket items like equipment replacement.

Plumbing

Water heater demand increases as cold water makes systems work harder.

Garbage disposal replacements spike around Thanksgiving. “Don’t let disposal problems ruin your holiday.”

Electrical

Holiday lighting and electrical safety messaging. Overloaded circuits from decorations cause fires.

Generator interest stays high before winter storms.

Roofing

Emergency repairs only in most cold climates.

Warm climates continue installation work.

December

HVAC

Holiday slowdown for non-emergency work. Emergency heating calls stay strong.

Use this time to nurture existing customers. Send holiday emails, thank-you cards, and maintenance reminders.

Plan your January marketing push.

Plumbing

Quiet month for scheduled work. Emergency calls for frozen pipes toward month end.

Kitchen drain clogs increase with holiday cooking.

Electrical

Holiday decorations create overload issues. Safety messaging works.

Slow for scheduled work. Good time for training and planning.

Roofing

Slowest month in cold climates. Maintenance agreements and previous customer outreach.

Mild climates can still install.

Making the calendar work

Print this calendar and review it monthly. Look 60 days ahead. What should you be marketing now to capture demand that’s coming?

Build out your content calendar to match. Blog posts, email campaigns, and social content should align with what homeowners are thinking about next month, not this month.

Maintenance agreements smooth out the peaks and valleys. Every seasonal campaign should include a maintenance agreement offer. Those recurring customers become your baseline revenue.

Track results by season. What worked last March might not work this March. Conditions change. Competitors adapt. Keep testing.

The contractors who treat marketing as a year-round system, not a reaction to slow phones, are the ones filling schedules through every season.