Pipedrive LeadBooster vs PipelineOn: Which Is Better for Home Service Companies?

If you’re using Pipedrive as your CRM, you’ve probably seen the LeadBooster add-on. It promises more leads through chatbots, live chat, web forms, and a prospecting database.

But here’s the question: does Pipedrive LeadBooster actually solve the lead capture problem for home service companies?

This comparison breaks down Pipedrive LeadBooster vs PipelineOn based on what each tool actually does… and where they fall short.

What Pipedrive LeadBooster Does

Pipedrive LeadBooster is an add-on for Pipedrive CRM that includes four tools:

Chatbot - Engages website visitors 24/7 and routes leads to sales reps
Live Chat - Lets you swap between chatbot and human conversation
Prospector - A database of 400+ million profiles for outbound prospecting
Web Forms - Embed forms to capture and store new leads

These tools help you convert visitors who actively engage. If someone starts a chat or fills out a form, LeadBooster captures them.

The problem? Most visitors don’t do either of those things.

The Gap in Pipedrive LeadBooster’s Approach

LeadBooster only captures visitors who raise their hand. Chatbots and forms require the visitor to take action.

But think about how homeowners actually browse. They land on your service page, read about what you offer, maybe check your service area… and then leave. They plan to call later. Or they get distracted. Or they’re just not ready to commit yet.

These visitors had real intent. But because they didn’t start a chat or fill out a form, LeadBooster never sees them.

That’s the gap. Pipedrive LeadBooster helps you convert active engagers… but it can’t identify the anonymous high-intent visitors who never engage.

What PipelineOn Does Differently

PipelineOn identifies website visitors who never fill out a form or start a chat.

Instead of waiting for visitors to raise their hand, PipelineOn captures intent from anonymous traffic and connects it to real homeowner data.

Identify real homeowners browsing your site
Unlock physical addresses tied to that intent
Integrate enriched data directly into your CRM
Power follow-up through postcards, door knocking, and local outreach
Capture demand that forms and chatbots miss entirely

PipelineOn doesn’t replace your CRM. It fills the gap before leads ever make it into your CRM.

Pipedrive LeadBooster vs PipelineOn: Key Differences

Use Case	Pipedrive LeadBooster	PipelineOn
Captures form submissions	Yes	No
Chatbot for visitor engagement	Yes	No
Live chat functionality	Yes	No
Prospecting database	Yes	No
Identifies anonymous website visitors	No	Yes
Identifies real homeowners	No	Yes
Unlocks physical addresses	No	Yes
Captures high-intent visitors who don’t engage	No	Yes
Powers offline campaigns (postcards, door knocking)	No	Yes

LeadBooster and PipelineOn solve different problems. LeadBooster converts visitors who engage. PipelineOn captures visitors who don’t.

When Pipedrive LeadBooster Makes Sense

Pipedrive LeadBooster can be useful if:

You’re already using Pipedrive as your CRM
You want 24/7 chatbot coverage on your website
You need a prospecting database for outbound
Your main goal is improving form and chat conversion rates

For Pipedrive users, LeadBooster is a reasonable add-on for capturing active engagers.

But it doesn’t solve the bigger problem: most of your website visitors never engage at all.

Final Takeaway

Pipedrive LeadBooster helps you convert visitors who start chats or fill out forms. That’s valuable… but it’s only a slice of your total demand.

The majority of high-intent visitors leave without taking action. LeadBooster can’t see them. PipelineOn can.

If you’re losing leads after they land on your site - not because your forms are bad, but because visitors never reach the form in the first place - that’s the gap PipelineOn fills.

PipelineOn identifies anonymous high-intent homeowners and gives you the data to follow up in the real world. Pipedrive LeadBooster doesn’t.

Learn more about PipelineOn features