Google Ads for Contractors
15 articles on google ads for contractors for home service contractors.
Landscaping Business Marketing Plan: How to Fill Your Schedule Year-Round
Landscaping leads average $87.80 on Google Ads. Here's a full marketing plan to fill your schedule year-round without overpaying.
Jul 16, 2026HVAC Google Ads Guide: How to Generate Consistent Leads Without Wasting Budget
HVAC Google Ads average $104 per lead, but branded campaigns cost just $34. Learn how to cut waste and book more jobs.
Jul 13, 2026Roofing Contractor Google Ads: What a Good Cost Per Lead Actually Looks Like
Roofing Google Ads CPL ranges from $44 to $350 depending on market. Here's what good actually looks like and how to benchmark your campaigns.
Jul 5, 2026Landscaping Company Marketing: How to Get More Residential Clients With SEO and Google Ads
Landscaping Google Ads average $87.80 per lead across 61 accounts. Here's how to cut that cost with SEO and Local Services Ads.
Jun 30, 2026Performance Max Campaigns for Home Service Contractors: What They Are and When to Use Them
PMax leads average $72 vs. $149 for non-branded search. Learn when Performance Max works for HVAC, plumbing, and roofing contractors.
Jun 29, 2026Google Ads Budgeting for Home Service Contractors
Home service contractors pay avg $90.92/lead on Google Ads in 2025. Here's exactly how to budget by trade for 2026.
Jun 13, 2026Google Ads for Roofing Companies: What to Bid On and What to Stop Wasting Money On
Roofing Google Ads average $228 per lead - the highest CPL of any home services category. Here's what to bid on and what to cut.
Jun 12, 2026Effective HVAC Marketing Ideas to Generate Leads
HVAC Google Ads convert at 6.5% - highest of any industry. Here are the marketing ideas that actually generate leads and cut cost per lead to $34.
May 27, 2026Contractor's Guide to Advertisement for Websites
A step-by-step guide for home service contractors on advertisement for websites. Learn to plan, launch, and optimize ads to book more jobs from your traffic.
May 24, 2026Performance Max for Home Service Businesses: What Contractors Need to Know
Performance Max leads cost $72 vs. $149 for non-branded search. What HVAC, plumbing, and electrical contractors need to know before spending a dollar.
May 14, 2026The 30-Minute Marketing Attribution Audit Every Contractor Should Run Quarterly
Home services CPL rose 10.51% in 2025. Run this 30-min quarterly audit to find which ads are wasting your budget and which actually book jobs.
May 13, 2026The Marketing ROI Pyramid: How Top-Performing Contractors Measure Spend at Every Level
Home services CPL hit $90.92 in 2025, up 10.51% YoY. See how top contractors measure every marketing dollar across every channel.
May 12, 2026Top CRM Google Ads Integrations for Contractors in 2026
The median contractor pays $183/lead on Google Ads. The right CRM integration cuts that cost. Here are the 5 best options in 2026.
Apr 20, 2026Seasonal Google Ads Strategy for Contractors: When to Spend More and When to Pull Back
Home services CPL rose 10.5% YoY. Learn exactly when to scale Google Ads spend by trade and when pulling back saves you thousands.
Apr 12, 2026Performance Max Campaigns for HVAC and Plumbing: What Contractors Need to Know
PMax leads cost $72 vs $149 for non-branded search. See what 816 HVAC and plumbing contractors learned about Performance Max in 2026.