Google Ads for Contractors
10 articles on google ads for contractors for home service contractors.
Google Ads for Roofing Companies: What to Bid On and What to Stop Wasting Money On
Roofing Google Ads average $228 per lead - the highest CPL of any home services category. Here's what to bid on and what to cut.
Jun 12, 2026HVAC Marketing Ideas That Actually Generate Leads: SEO, Ads, and Seasonal Campaigns
HVAC Google Ads convert at 6.5% - highest of any industry. Here are the marketing ideas that actually generate leads and cut cost per lead to $34.
Jun 11, 2026Google Ads for HVAC Contractors: How to Stop Wasting Budget and Start Booking More Jobs
HVAC Google Ads average $104/lead blended - but branded campaigns cost just $34. Learn how to stop wasting budget and start booking more jobs.
May 27, 2026Contractor's Guide to Advertisement for Websites
A step-by-step guide for home service contractors on advertisement for websites. Learn to plan, launch, and optimize ads to book more jobs from your traffic.
May 24, 2026Performance Max for Home Service Businesses: What Contractors Need to Know
Performance Max leads cost $72 vs. $149 for non-branded search. What HVAC, plumbing, and electrical contractors need to know before spending a dollar.
May 14, 2026The 30-Minute Marketing Attribution Audit Every Contractor Should Run Quarterly
Home services CPL rose 10.51% in 2025. Run this 30-min quarterly audit to find which ads are wasting your budget and which actually book jobs.
May 13, 2026The Marketing ROI Pyramid: How Top-Performing Contractors Measure Spend at Every Level
Home services CPL hit $90.92 in 2025, up 10.51% YoY. See how top contractors measure every marketing dollar across every channel.
May 12, 2026The 5 Best CRM-to-Google Ads Integrations for Contractors in 2026
The median contractor pays $183/lead on Google Ads. The right CRM integration cuts that cost. Here are the 5 best options in 2026.
Apr 20, 2026Seasonal Google Ads Strategy for Contractors: When to Spend More and When to Pull Back
Home services CPL rose 10.5% YoY. Learn exactly when to scale Google Ads spend by trade and when pulling back saves you thousands.
Apr 12, 2026Performance Max Campaigns for HVAC and Plumbing: What Contractors Need to Know
PMax leads cost $72 vs $149 for non-branded search. See what 816 HVAC and plumbing contractors learned about Performance Max in 2026.