Contractor Lead Generation
11 articles on contractor lead generation for home service contractors.
Google Local Service Ads for Contractors: Setup, Optimization & Getting More Calls
Google LSAs average $53/lead for home services in 2026, with a 7.84x closed ROAS. Learn setup, optimization, and how to get more calls.
Jun 13, 2026Google Local Services Ads for Contractors: How to Get More Calls Without Wasting Budget
LSA leads average $53 vs $104 for Google Ads - 49% cheaper. Here's how contractors get more calls without burning budget on bad clicks.
Jun 9, 2026How to Build a Referral Program for Your Contracting Business
Referral leads cost contractors ~$25 vs. $90.92 for paid search. Here's how to build a program that closes 30-50% of leads.
Jun 4, 2026Google Local Services Ads for Contractors: How to Get Leads You Only Pay For When They Call
LSA leads average $53 each vs $91 for traditional search ads. Here's how contractors get verified leads they only pay for when someone calls.
May 23, 2026Seasonal Marketing for HVAC, Plumbing, and Roofing Contractors: How to Book More Jobs Year-Round
HVAC CPLs hit $149 in Q1 2026. Learn seasonal marketing strategies that keep HVAC, plumbing, and roofing contractors booked year-round.
May 21, 2026Getting Google Screened: What the LSA Verification Process Actually Looks Like
The LSA verification process takes 2-6 weeks. Here's exactly what background checks, license uploads, and the new Google Verified badge cost you.
May 18, 202610 HVAC SEO Tips That Book Jobs in 30 Days (Not 12 Months)
HVAC SEO leads cost $15-$40 vs $153 for paid. 10 ranking moves any owner can ship in 30 days, with real contractor before/afters.
May 13, 2026The 5 Levels of Home Service Marketing Maturity (Where Does Your Shop Land?)
69% of home service shops saw CPL rise 10.5% in 2025. Find out which of the 5 marketing maturity levels your shop is at and what to do next.
May 10, 2026What the Google Guaranteed Badge Means for Contractors (And How to Get It)
Google's Guaranteed badge is now 'Google Verified' - LSA leads still average $53 and produce a 7.8x return. Here's what changed and what to do.
May 6, 2026Local SEO for HVAC, Plumbing, and Electrical Contractors: How to Rank #1 in Your Service Area
SEO leads close at 14.6% vs 1.7% for shared platforms. How HVAC, plumbing & electrical contractors rank #1 locally.
Apr 11, 2026Seasonal Marketing for Multi-Trade Shops: HVAC + Plumbing + Roofing Cross-Promotion That Smooths Revenue
Roofing leads average $228 per lead in 2025. Learn how HVAC, plumbing, and roofing contractors fill slow months without wasting ad spend.