Paid social
15 articles on paid social for home service contractors.
10 Electrical Contractors Running the Most Facebook Ads in 2026 (Speed Audit)
Electrical contractors have the slowest Facebook ad landing pages in home service — 11.29s avg mobile LCP, 4.5x Google's good threshold. Edelman runs 64 active ads on a 7.5s page.
Jun 8, 202610 Garage Door Companies Running the Most Facebook Ads in 2026 (Speed Audit)
A Plus Garage Doors runs 139 active Facebook ads — the highest single-advertiser volume in any home service trade in America.
Jun 8, 2026125 Advertisers Run Half of All Home Service Facebook Ads (Audit 2026)
Just 10.2% of US home service Facebook advertisers run 50% of all live ads in the auction. Solar and garage doors are the most concentrated trades; HVAC and roofing are the most fragmented.
Jun 8, 2026How Many Facebook Ads Should a Contractor Run at Once? (1,143-Advertiser Benchmark)
30% of US home service Facebook advertisers run just 1 active ad. The top 10 run an average of 84. Here's how to size your ad volume to your budget and trade.
Jun 8, 202610 Lawn & Landscaping Companies Running the Most Facebook Ads in 2026
Liquid Lawn runs 101 active Facebook ads with a 0.8-second mobile landing page — the cleanest volume + speed combo in the entire 1,143-advertiser home service audit.
Jun 8, 202610 Pest Control Companies Running the Most Facebook Ads in 2026 (Speed Audit)
Plunkett's Pest Control runs 70 active Facebook ads. Pest control has the highest share of fast-loading landing pages of any home service trade in 2026 at 10.9%.
Jun 8, 202610 Plumbing Companies Running the Most Facebook Ads in 2026 (Speed Audit)
Strada Services runs 117 active plumbing Facebook ads — more than any other plumber in America. But plumbing has the highest count of Poor mobile pages of any home service trade in 2026.
Jun 8, 202610 Solar Companies Running the Most Facebook Ads in 2026 (Mobile Speed Audit)
Elite Work Home Improvement runs 130 active solar Facebook ads — more than twice any HVAC advertiser. But 53.4% of audited solar landing pages score Poor on mobile speed, and average LCP is 10.20 seconds.
Jun 8, 202620 Highest-Volume Home Service Facebook Advertisers in America (June 2026)
A Plus Garage Doors runs 139 active Facebook ads in June 2026, more than every solar advertiser in the bottom 50 of that trade combined. PipelineOn ranked the top 20 home service operators on Meta.
Jun 7, 202610 HVAC Companies Running the Most Facebook Ads in 2026 (Funnel Breakdown)
PipelineOn audited 173 active US HVAC Facebook advertisers running 706 live ads in June 2026. Only 20.8% have a Meta Pixel firing, average landing page LCP is 8.68 seconds, and zero run lead recovery.
Jun 7, 202610 Roofing Companies Running the Most Facebook Ads in 2026
PipelineOn analyzed 157 active US roofing advertisers on the Meta Ads Library running 537 live ads in June 2026. Here are the top 10 by ad volume — and what their tracking stack, landing pages, and mobile speed reveal.
Jun 7, 20265 Things Top Home Service Facebook Advertisers Do (330-Advertiser Audit, 2026)
PipelineOn audited 330 active US home service Facebook advertisers running 1,243 live ads on the Meta Ads Library in June 2026. Only 1 of 330 does all 5 things right. Here's what separates the top 20 from the bottom 310.
Jun 6, 2026Facebook Ads for Roofing in 2026: Storm Response, Insurance Retargeting, and the Reels That Actually Book Roofs
Facebook Ads for roofing contractors average $40-$80 per lead in 2026, with storm-response retargeting clearing 25-35% close rates because insurance funding is already approved. Here's the Meta playbook that wins for roofers.
Jun 6, 2026Facebook Ads for Plumbers: The 2026 Playbook for Water Heater Promos, Repipe Campaigns, and Honest CPL Math
Facebook Ads for plumbers average $34-$58 per lead in 2026, but cost per booked job lands at $280-$520 because most form fills never answer the callback. Here is the honest Meta playbook for plumbing shops.
Jun 5, 2026Facebook Ads for HVAC: The 2026 Playbook for CPL, Lead Forms, and What Actually Books Jobs
Facebook Ads for HVAC contractors average $45-$116 per lead in 2026, with lead forms cutting CPL 30-60% but slashing close rates in half. Here's the honest playbook for Meta as an HVAC channel.