10 Roofing Companies Running the Most Facebook Ads in 2026

Schoenherr Roofing has 29 active Facebook and Instagram ads running right now. Trust Roofing is close behind at 28. The next eight roofers on the list each run between 11 and 24 ads at once. That kind of volume is what it takes to compete on Meta in 2026 — and it tells you a lot about what these shops are doing right and where they’re leaving money on the table.

PipelineOn analyzed 157 active US roofing advertisers running 537 live ads on the Meta Ads Library in June 2026 to map the largest spenders, their landing pages, and their tracking setup. The result is a clear picture of where the category is winning (ad volume, creative rotation) and where it’s bleeding leads (mobile speed, no Pixel, no dedicated landing pages).

Below: the 10 roofing companies running the most Facebook ads in June 2026, ranked by active ad count. For each one we mapped the landing-page destination, mobile LCP, and tracking stack so you can compare your own setup against the top of the field.

Scoreboard: top 10 roofing Facebook advertisers in June 2026

#	Company	Active ads	Destination	Mobile LCP	Meta Pixel
1	Schoenherr Roofing	29	Home page	1.3 s	Yes
2	Trust Roofing	28	Contact/booking page	No data	Yes
3	MROOF Metal Roofing	24	Facebook instant form	No data	No
4	Southern Premier Roofing of NC	23	Other website page	23.9 s	No
5	LeafFilter by Leaf Home Partner	21	Contact/booking page	No data	Yes
6	Klaus Roofing Systems of Oregon	15	Contact/booking page	6.8 s	Yes
7	Good Guys Roofing	13	Other website page	No data	No
8	Legacy Builders of North Texas	12	Facebook instant form	4.6 s	No
9	R&R General Contractors	11	Contact/booking page	0.8 s	No
10	Straight Line Roofing & Construction	11	Contact/booking page	18.5 s	No

1. Schoenherr Roofing — 29 active ads

Schoenherr Roofing is the highest-volume roofing Facebook advertiser in the dataset, running 29 active ads as of June 2026 across the Michigan service area.

Ads send to the Schoenherr Roofing home page at schoenherrroofing.com rather than a dedicated landing page. The home page does load fast: mobile LCP is 1.3 seconds, which is the fastest in the entire top 10.

The tracking stack is Google Tag Manager, GA4, and Meta Pixel. No Conversions API and no lead recovery, which means Schoenherr is losing iOS 14.5+ attribution and any signal from the 95%+ of visitors who don’t fill out the form.

What they’re doing right: speed and ad volume. What they’re missing: CAPI and a dedicated landing page. With 29 ads in flight a real landing page with offer-specific copy would lift their conversion rate without touching ad spend.

2. Trust Roofing — 28 active ads

Trust Roofing sits second with 28 active ads, all routed to a contact/booking page on trustroofing.com.

The tracking stack is the most sophisticated in the top 10: Google Tag Manager, GA4, Meta Pixel, and Hotjar for session recording. Hotjar tells you exactly where prospects drop off on the contact form, which most roofers never measure.

PageSpeed data isn’t available for this URL, but the destination choice is correct — sending paid traffic to a contact page beats sending to a home page because the only call to action is “book.” No CAPI, which is a gap, but the analytics depth here is well above the field average.

What they’re doing right: contact-page destination, Hotjar for funnel diagnostics. What they’re missing: Conversions API for iOS attribution.

3. MROOF Metal Roofing — 24 active ads

MROOF runs 24 active ads, all pointed at a Facebook instant form rather than a website.

Instant forms cut friction and CPL but they break attribution. There’s no Pixel because there’s no landing page, just GA4 on whatever URL the company runs elsewhere. The tracking bucket here is “Analytics, no pixel” — useful for organic traffic, useless for paid social attribution.

Instant forms work well in the first 24-48 hours of a storm response when volume matters more than quality. For a steady-state 24-ad always-on campaign, the lack of any conversion data flowing back to Meta means the algorithm is optimizing toward form opens, not closed jobs.

What they’re doing right: high volume, friction-free user experience. What they’re missing: any way to measure or improve cost per booked roof.

4. Southern Premier Roofing of North Carolina — 23 active ads

Southern Premier Roofing runs 23 active ads sending traffic to a generic page on southernpremierroofing.com.

The mobile LCP on that destination is 23.9 seconds — almost 10x Google’s Core Web Vitals threshold. On a 4G mobile connection, the average homeowner sees a blank screen for the better part of half a minute before any content paints.

No Meta Pixel either. The tracking is GA4 and GTM only, meaning every paid click from Meta hits a slow page with no Pixel firing, so neither the algorithm nor the analytics layer learns from the visit.

What they’re doing right: high ad volume. What they’re missing: literally everything below the ad click. This is the clearest “spending budget into a black hole” profile in the top 10.

5. LeafFilter by Leaf Home Partner — 21 active ads

LeafFilter is the only national franchise brand in the top 10, with 21 active ads pointing at a contact/booking subdomain at lp.leaffilter.com.

The subdomain choice signals a real lead-capture stack — lp.* is typically a Hubspot, Unbounce, or Instapage build separate from the corporate site. GA4 and Meta Pixel are installed, no CAPI.

PageSpeed data isn’t available for the LP subdomain, so we can’t confirm the mobile speed. But the destination logic is correct: paid traffic to a controlled landing page with the only CTA being “book a free inspection.”

What they’re doing right: dedicated lead-capture subdomain, Pixel installed. What they’re missing: CAPI for the corporate franchise system, which at their volume should be table stakes.

6. Klaus Roofing Systems of Oregon — 15 active ads

Klaus Roofing Systems of Oregon runs 15 active ads pointing at a contact/booking page on krsoforegon.co.

Mobile LCP is 6.8 seconds, which falls into the Slow (4-8s) bucket. Not catastrophic, but bad enough that around 40% of mobile clicks will bounce before content paints based on standard Core Web Vitals research.

GA4 and Meta Pixel installed, no CAPI. The destination choice (contact page) is correct, the tracking is partial.

What they’re doing right: Pixel installed, contact-page destination, sensible ad volume. What they’re missing: faster mobile load and CAPI to recover lost iOS conversions.

7. Good Guys Roofing — 13 active ads

Good Guys Roofing runs 13 active ads sending traffic to a generic page on goodguysroofingllc.com.

No Meta Pixel. Tracking is GTM and GA4 only, which is the most common tracking gap in the dataset — only 26.1% of all roofing advertisers in the sample have a Pixel installed, and Good Guys is in the majority that doesn’t.

PageSpeed data isn’t available for this URL, so the mobile speed verdict isn’t clear, but the destination (“Other website page” — not the home page, not a contact page) suggests an unstructured campaign-to-page mapping.

What they’re doing right: consistent ad volume in their market. What they’re missing: Pixel installation. With 13 ads in flight every click is teaching the algorithm nothing useful about who converts.

8. Legacy Builders of North Texas — 12 active ads

Legacy Builders of North Texas runs 12 active ads through a Facebook instant form — the second instant-form-only profile in the top 10.

PageSpeed pulled a 4.6-second LCP on the company’s external website, but since the ads go to the instant form, the website speed only matters for organic traffic and referral checks. No Pixel anywhere in the stack.

The instant-form-only strategy is defensible in storm-response or in markets where ticket size is lower. For a North Texas roofer in a hail-prone market the lack of any post-form attribution back to Meta is leaving real money on the table.

What they’re doing right: friction-free form, decent volume. What they’re missing: CAPI plus offline event upload would let Meta optimize toward closed jobs instead of form opens.

9. R&R General Contractors — 11 active ads

R&R General Contractors runs 11 active ads pointing at a contact/booking page hosted on systeme.io.

Mobile LCP is 0.8 seconds — the fastest landing page in the entire top 10. Systeme.io’s hosting plus a stripped-down landing-page template are doing the heavy lifting.

The problem: zero tracking. No Pixel, no GA4, no GTM. The landing page loads fast, the form converts well, and Meta gets no signal back about who is converting. The algorithm is optimizing on raw clicks.

What they’re doing right: best landing-page speed in the field, simple booking form, focused destination. What they’re missing: any tracking at all. Install the Pixel and CAPI on Wednesday and watch CPL drop inside two weeks.

10. Straight Line Roofing & Construction — 11 active ads

Straight Line Roofing & Construction rounds out the top 10 with 11 active ads sending traffic to a contact page on straightlineconstruction.com.

Mobile LCP is 18.5 seconds — one of the worst speeds in the dataset for a top-10 advertiser. The page is functionally broken on mobile for the first 15+ seconds after click.

No Pixel, no GA4, no GTM. The tracking stack is “No visible tracking,” which is the worst bucket in the dataset and applies to 21 of the 157 roofing advertisers in the sample.

What they’re doing right: consistent ad volume, contact-page destination logic. What they’re missing: working mobile site and any tracking layer. Both are fixable in a week.

What the top 10 have in common

Four patterns stand out across the highest-volume roofing Facebook advertisers in June 2026, and each one points to a specific gap any roofer can close.

Mobile speed is broken across the field. Of the 8 top-10 advertisers with PageSpeed data, only 2 (Schoenherr at 1.3s and R&R at 0.8s) clear the Fast (<2.5s) Core Web Vitals threshold. The average LCP across the 8 measurable advertisers is 13.3 seconds, with 4 of them falling into the Poor (>8s) bucket. The category-wide roofing average is 11.12 seconds across 157 advertisers. Fast mobile pages are a near-empty competitive lane.

Ad volume is the primary scaling lever. The top 10 average 18.7 active ads each, ranging from 11 to 29. The roofing dataset average is 3.4 ads per advertiser. The lesson: the shops winning on Meta aren’t running one perfect ad. They’re running many ads, rotating creative every 10-14 days, and letting the algorithm sort the winners. If you have one ad live, you’re competing in the wrong weight class.

CTA placement and phone visibility predict destination quality. Five of the top 10 send traffic to a contact or booking page where a phone number sits above the fold. Two send to a Facebook instant form (no phone, no website). Two send to the home page (phone is usually buried in a sticky header). The contact-page advertisers are doing it right; the home-page advertisers are leaking calls because the average homeowner won’t scroll three sections to find a number on a 3-second decision.

Mobile-friendly landing pages are the biggest underdog lever. Combine the speed problem with the destination problem and the gap is obvious: of the top 10, only Schoenherr and R&R have a Fast mobile page AND a clear single-CTA destination. Every other shop in the top 10 has at least one fixable structural issue. The advertiser who fixes both gets a multi-second head start on every click.

What this means if you’re a roofer running Facebook ads

Five recommendations, each tied to a data point from the sample.

• Install the Meta Pixel and CAPI immediately if you don’t have them. Only 26.1% of roofing advertisers run a Pixel and 5.1% run CAPI in the dataset. Add both and you’re already running better attribution than 74% of the competition.
• Fix your mobile landing-page LCP before adding ad budget. The roofing average is 11.12 seconds and 4 of the top 10 score Poor. A sub-2.5-second page on systeme.io, Webflow, or a static landing-page builder is a one-day project that compounds for every dollar of paid spend.
• Stop sending Facebook ads to your home page. Two of the top 10 do this (Schoenherr and Colorado Preferred in the next tier). The home page has too many CTAs and buries the phone number. Send to a contact page, a booking page, or a dedicated landing page. The dataset shows only 5 of 157 roofing advertisers use a true dedicated landing page — that’s another underdog lane.
• Run 8-20 ads at once, not 1-2. The top-10 advertisers average 18.7. Below 5 ads in flight you’re not giving the Meta algorithm enough creative variants to find the winning combination.
• Make sure the phone number is the loudest element on the destination page. Roofers convert best on the phone. A homeowner who arrives from a Facebook ad and sees a tap-to-call button above the fold converts at 3-4x the rate of one who has to find the contact form.

For deeper benchmark detail on roofing Meta CPLs and storm-response timing, the Facebook Ads for roofing playbook covers the full channel economics. For the dataset behind this post and the ability to filter by your own ZIP, market, or competitor list, the PipelineOn home service Meta ad research tool is the source.

Methodology

Source: PipelineOn home service Meta ad research tool. Sample: 157 active US roofing advertisers running 537 total live ads on the Meta Ads Library as of June 2026. PageSpeed data via Google PageSpeed Insights (mobile profile). Tracking stack detection via landing-page DOM and request analysis. Full dataset and filter tool: /tools/home-service-meta-ad-research/.

Related reading

• Facebook Ads for roofing in 2026: storm response, insurance retargeting, and the Reels that book roofs
• Facebook Ads for home service contractors: the 2026 channel breakdown
• High-converting Facebook ad examples for home service businesses
• Meta Ads services for contractors: what good looks like
• Facebook conversion tracking for contractors: Pixel, CAPI, and offline events
• Retargeting ads for home service businesses: the layered audience stack