20 Highest-Volume Home Service Facebook Advertisers in America (June 2026)

A Plus Garage Doors has 139 active Facebook ads running right now. The next-highest single-trade advertiser, Elite Work Home Improvement (solar), has 130. The other 1,141 advertisers in our audit average 3.86.

PipelineOn audited 1,143 active US home service Facebook advertisers running 5,834 live ads on the Meta Ads Library in June 2026 across HVAC, roofing, plumbing, electrical, garage doors, lawn / landscaping, pest control, and solar. Full dataset and per-advertiser detail live at the home service Meta ad research tool.

This is the ranked list of the 20 highest-volume home service Facebook advertisers in America, the trades they dominate, where their ads send paid traffic, and what their tracking stacks look like. The top 20 alone run 1,140 of the 5,834 active ads in the dataset (19.5% of all home service Meta creative), even though they make up only 1.7% of the advertiser pool.

Scoreboard: top 20 by active ad count

Rank	Advertiser	Trade	Active ads	Destination
1	A Plus Garage Doors	Garage Doors	139	Facebook instant form
2	Elite Work Home Improvement	Solar	130	Messenger / Instagram DM
3	Strada Services	Plumbing	117	Contact/booking page
4	Liquid Lawn	Lawn / Landscaping	101	Other website page
5	Plunkett’s Pest Control	Pest Control	70	Other website page
6	Edelman Heating, Cooling, Plumbing, Electric & Solar	Electrical / Solar	64	Home page
7	Moore Mechanical	Plumbing	56	Facebook instant form
8	RainMaster Lawn Systems-Minnesota	Lawn / Landscaping	51	Contact/booking page
9	Sam’s Turf Care	Lawn / Landscaping	43	Facebook instant form
10	Hippie Fertilizing	Lawn / Landscaping	41	Home page
11	Atticare	Pest Control	37	Facebook instant form
12	Jeffs Garage Door Repair	Garage Doors	36	Facebook instant form
13	DRM Community Chalkboard	Garage Doors	35	Home page
14	PPM Solar Gainesville, FL	Solar	34	Home page
15	Sylvester Electric	Electrical	33	Other website page
16	Precision Garage Door of Central & South Jersey	Garage Doors	33	Other website page
17	Cedar Creek Energy	Solar	32	Other website page
18	Bowers Plumbing and Remodel	Electrical	30	Facebook instant form
19	Schoenherr Roofing	Roofing	29	Home page
20	Sunwave Plumbing	Plumbing	29	Home page

Edelman appears once in this ranking but is categorized under two trades in the source data (Electrical and Solar), because the same Facebook page runs creative pulling in both buckets. Every other entry is a single-trade specialist.

#1 — A Plus Garage Doors (Garage Doors, 139 ads)

A Plus Garage Doors runs 139 active Facebook ads, more than any other home service advertiser in the United States. That single account controls 15.1% of all live US garage door Meta ad volume and runs more concurrent creative than the entire bottom 50 advertisers in the Solar trade combined (78 ads).

Their destination is a Facebook instant form, and their primary landing URL is aplusdoor.com/fbl, a dedicated Facebook-traffic destination. Tracking on that URL is GA4 and Google Tag Manager with no Meta Pixel firing, which means Meta is optimizing the auction without conversion signal from the post-form behavior.

Browse the A Plus Garage Doors ad library. The creative mix is heavy on owner-on-camera, repair-job thumbnails, and seasonal repair offers, refreshed often enough that no single creative dominates the impression share.

#2 — Elite Work Home Improvement (Solar, 130 ads)

Elite Work Home Improvement runs 130 active solar ads, the highest single-trade ad count outside of garage doors. They own 17.3% of US solar Meta ad volume, the most concentrated top-advertiser share of any trade in the audit.

Their destination is Messenger or Instagram DM, which is unusual for a solar advertiser (most of the trade sends to a calculator or a contact form). Elite Work’s ad library shows a creative mix tuned for an SMS-style conversation handoff, not a long-form form fill.

No Pixel, no CAPI, no lead recovery. Stack is GA4 and Google Tag Manager. The DM-first funnel is a deliberate trade-off: lower per-conversation cost, no Pixel-based retargeting, all attribution lives inside Meta’s native conversation reporting.

#3 — Strada Services (Plumbing, 117 ads)

Strada Services runs 117 active plumbing ads, controlling 14.1% of all US plumbing Meta ad volume. They are the highest single-trade plumbing advertiser by a factor of 2x: Moore Mechanical sits at #2 in plumbing with 56 ads.

Destination is a contact and booking page on stradaservices.com. They run GA4, GTM, and Meta Pixel on the site, but the Pixel was not firing during the audit (the trackingBucket reads “Analytics, no pixel” even though Pixel script is present, suggesting a tag-fire condition or consent block).

Strada’s ad library shows a heavy emphasis on residential plumbing service offers and AC and electrical cross-sell creative. They are a true multi-service Florida operator running plumbing as the lead category on Meta.

#4 — Liquid Lawn (Lawn / Landscaping, 101 ads)

Liquid Lawn runs 101 active lawn-care ads and owns 13.3% of US lawn / landscaping Meta ad volume. They are the only lawn advertiser to clear 100 active ads.

Destination is an interior service page on liquid-lawn.com (not the home page, not a contact page). Tracking is the cleanest in the top 5: GA4 and Meta Pixel firing, putting them in the “Pixel plus analytics” bucket.

Liquid Lawn’s ad library leans on free-quote and seasonal-treatment offers, with localized creative tied to specific service zones. The Pixel firing makes them one of the few top 20 advertisers running a real retargeting layer.

#5 — Plunkett’s Pest Control (Pest Control, 70 ads)

Plunkett’s Pest Control runs 70 active pest control ads and owns 11.2% of US pest control Meta ad volume. They are the highest-volume pest control advertiser in the audit.

Destination is an interior service page on plunketts.net. Stack is GA4 and GTM with no Pixel, which means Meta is running the auction on Plunkett’s account without any conversion signal from the post-click landing experience.

Plunkett’s ad library shows a regional Upper Midwest creative mix with rodent and termite offers leading the rotation. Volume is there, conversion-signal infrastructure is not.

#6 — Edelman Heating, Cooling, Plumbing, Electric & Solar (Electrical / Solar, 64 ads)

Edelman runs 64 active ads under a single Facebook page that PipelineOn categorizes under two trades (Electrical and Solar). They are the only multi-trade operator in the top 20. Every other top 20 advertiser specializes in a single bucket.

Their destination is the home page of ev.edelmanhomeservices.com. Pixel is firing, GA4 is in place, no CAPI yet. Their model is a parallel-campaign portfolio: separate ad sets running for HVAC, electrical, and solar simultaneously, all driving to the same multi-service home page.

Edelman’s ad library is the clearest example in the audit of a residential operator monetizing brand recognition across four trades on a single Meta account. The pattern is rare; ABC Plumbing, Sewer, Heating, Cooling and Electric runs a similar play but at lower volume (23 ads in HVAC) and falls outside the top 20.

#7 — Moore Mechanical (Plumbing, 56 ads)

Moore Mechanical runs 56 active plumbing ads, the second-highest plumbing operator in the dataset. They sit at roughly half of Strada’s volume but still well clear of the rest of the plumbing field.

Destination is a Facebook instant form. Their site at mooremech.net has no visible tracking script in the audit, putting them in the “No visible tracking” bucket. They are running Meta’s optimization blind on the post-form side and accepting the instant-form attribution as the full attribution story.

Moore Mechanical’s ad library leans on emergency-service messaging and instant-quote creative tuned to the in-feed form fill.

#8 — RainMaster Lawn Systems-Minnesota (Lawn / Landscaping, 51 ads)

RainMaster Lawn Systems runs 51 active irrigation and lawn ads. They are the second-highest lawn advertiser, sitting behind Liquid Lawn but ahead of Sam’s Turf Care.

Destination is a contact and booking page on rainmasterlawn.com. Stack is GA4, GTM, and Meta Pixel firing, putting them in a stronger tracking position than Liquid Lawn (no GTM) on the same conversion-event setup.

RainMaster’s ad library shows seasonal irrigation tune-up and lawn-care subscription creative tied to the Minnesota service area. They are the highest-volume Meta advertiser in the audit running a single-state campaign portfolio.

#9 — Sam’s Turf Care (Lawn / Landscaping, 43 ads)

Sam’s Turf Care runs 43 active lawn-care ads with a Missouri service footprint. Three of the top 10 in this list are lawn operators, which is a structural pattern: lawn-care subscriptions monetize seasonally and the Meta auction rewards advertisers who refresh creative every 2-3 weeks across the growing season.

Destination is a Facebook instant form. Site tracking is GA4 only, with no Pixel or CAPI. Sam’s ad library shows a heavy mix of seasonal-treatment Reels and before-after lawn photography.

The Sam’s Turf Care setup is the cleanest example of the lawn-care Meta playbook in the dataset: high creative volume, instant-form destination, no Pixel infrastructure, growth driven by raw ad volume against a residential lookalike audience.

#10 — Hippie Fertilizing (Lawn / Landscaping, 41 ads)

Hippie Fertilizing runs 41 active lawn ads with the most complete tracking stack in the top 20. They run GA4, GTM, Meta Pixel, and Microsoft Clarity on hippiefertilizing.com, the only advertiser in the top 10 with a four-tool measurement layer.

Destination is the home page. The Clarity layer means they are also recording session replays of every Meta-driven visitor and using that footage to refine page UX, which is rare even among the top 20.

Hippie Fertilizing’s ad library shows a heavy emphasis on organic-fertilizing differentiation and pricing-led offers. The combined tracking depth and creative volume makes them one of the more interesting accounts in the audit to learn from.

#11 — Atticare (Pest Control, 37 ads)

Atticare runs 37 active ads in the pest control bucket and is one of only 3 advertisers in the top 20 with CAPI enabled. Their stack is GA4, GTM, Meta Pixel script, Hotjar, and a Conversions API connection, though the Pixel was flagged as not firing during the audit.

Destination is a Facebook instant form. Atticare’s ad library leans on attic decontamination, rodent removal, and insulation creative tied to a New Jersey service footprint.

The CAPI plus Hotjar combo signals an account that has invested in conversion infrastructure beyond the median pest control advertiser. Most of the field is still on a GA4-only setup.

#12 — Jeffs Garage Door Repair (Garage Doors, 36 ads)

Jeffs Garage Door Repair runs 36 active ads, the second-highest garage door advertiser behind A Plus. Their primary destination is a Facebook instant form, matching the pattern set by A Plus at the top of the trade.

Site is garagedoorconnectus.com. Stack is GA4 only, no Pixel, no CAPI. Jeffs’ ad library shows a tight repair-service creative mix, with same-day-repair and spring-replacement offers leading the rotation.

The lift between A Plus (139 ads) and Jeffs (36 ads) shows the concentration pattern at the top of garage doors: one operator dominates, the rest run at less than a third of the leader’s volume.

#13 — DRM Community Chalkboard (Garage Doors, 35 ads)

DRM Community Chalkboard runs 35 active garage door ads through a community-style Facebook page funneling traffic to hobbsdoor.com. The naming convention is unusual: most top-20 pages match the company brand directly.

Destination is the home page. Stack is GA4 only, no Pixel firing. DRM’s ad library shows local-community-styled creative that reads as feed content rather than ad inventory, which can explain the volume holding past the auction’s creative-fatigue threshold.

This is the closest example in the top 20 of the “feed-native page brand” strategy where the Facebook page itself is built to look like a community page, not a service brand.

#14 — PPM Solar Gainesville, FL (Solar, 34 ads)

PPM Solar runs 34 active solar ads, the third-highest in the solar bucket. They send traffic to a solar calculator subdomain at calculator.ppm.solar, the only top-20 advertiser using a calculator-style landing page.

Stack is GTM and Microsoft Clarity with Meta Pixel firing. PPM’s ad library leans on savings-calculator and Florida-specific solar-incentive creative.

The calculator-destination strategy is structurally different from the rest of the solar top 20: instead of a contact form or DM, the funnel front-loads a savings-estimate interaction before the lead form fires. The Clarity layer indicates active UX iteration on that calculator flow.

#15 — Sylvester Electric (Electrical, 33 ads)

Sylvester Electric runs 33 active ads and is the second-highest electrical advertiser behind Edelman. Destination is an interior service page on sylvesterelectric.com.

Stack is GA4 and GTM only, no Pixel. Sylvester’s ad library shows residential service creative tied to a Massachusetts service footprint, with panel-upgrade and EV-charger offers leading the mix.

They are one of only 3 single-trade electrical specialists in the top 20 (alongside Bowers Plumbing and Remodel, which is categorized under electrical despite the brand name, and Edelman as a multi-trade operator).

#16 — Precision Garage Door of Central & South Jersey (Garage Doors, 33 ads)

Precision Garage Door of Central and South Jersey runs 33 active ads. This is the third garage door franchise unit in the top 20 (A Plus and Jeffs are the others), pointing to a structurally consistent pattern in the trade: a handful of well-capitalized operators dominate the auction.

Destination is an interior service page on precisiongaragedoorsnj.com. Stack is GA4, GTM, and Meta Pixel firing, putting them in the stronger tracking bucket. Precision’s ad library shows repair-service creative tuned to the central and south Jersey service footprint.

#17 — Cedar Creek Energy (Solar, 32 ads)

Cedar Creek Energy runs 32 active solar ads with CAPI enabled (no Pixel firing, but Conversions API connected). They are one of only 3 top-20 advertisers running CAPI.

Destination is an interior service page on cedarcreekenergy.com. Stack is GA4 and GTM. Cedar Creek’s ad library shows Midwest solar-installation creative with case-study and financing-led offers.

The CAPI-only setup without a firing Pixel is unusual. It can work if the CAPI events are wired directly from the CRM, but it leaves browser-side retargeting offline.

#18 — Bowers Plumbing and Remodel (Electrical, 30 ads)

Bowers Plumbing and Remodel runs 30 active ads but is categorized under Electrical in the audit because their creative leads with electrical service offers. This is the trade-categorization quirk worth flagging: the audit puts each operator under the trade that dominates their visible creative mix, even when the brand name suggests a different bucket.

Destination is a Facebook instant form. Stack is GA4, GTM, and Microsoft Clarity, no Pixel. Bowers’ ad library shows residential electrical and remodel creative tied to a service footprint that competes for the same buyer as a pure-play electrical contractor.

#19 — Schoenherr Roofing (Roofing, 29 ads)

Schoenherr Roofing runs 29 active ads and is the only top-20 advertiser with a verified mobile LCP of 1.3 seconds. They are the highest-volume roofing advertiser in the entire US Meta auction.

Destination is the home page of schoenherrroofing.com. Stack is GA4, GTM, and Meta Pixel firing, the cleanest top-of-list tracking setup in the dataset. They were also the only advertiser in PipelineOn’s 330-advertiser HVAC and roofing pattern audit to hit all 5 best-practice patterns (volume, speed, Pixel, GA4 tracking, phone-friendly destination).

Schoenherr’s ad library shows damage-shot Reels and before/after carousels rotated frequently. They control 5.0% of all US roofing Meta ad volume, the highest concentration in a trade that is otherwise highly fragmented.

#20 — Sunwave Plumbing (Plumbing, 29 ads)

Sunwave Plumbing runs 29 active plumbing ads with CAPI enabled. They are the third plumbing operator in the top 20 (alongside Strada at #3 and Moore at #7), confirming the trade as one of the most concentrated at the top of the Meta auction.

Destination is the home page of sunwaveplumbing.com. Stack is GA4, GTM, and Hotjar with Conversions API connected, no browser-side Pixel firing. Sunwave’s ad library shows residential plumbing service creative with seasonal-offer rotation.

The Hotjar layer is one of only 4 instances in the top 20, putting Sunwave in the smaller subset of advertisers actively recording session footage to refine the post-click flow.

Patterns across the top 20

Most send paid traffic to a website but almost none use a real landing page. 13 of 20 send traffic to a website. Of those 13, 6 send to the home page, 5 send to a generic interior page, and only 2 (Strada Services and RainMaster) send to a contact or booking page built for paid traffic. Zero of the top 20 send to a dedicated paid landing page with campaign-specific copy.

Pixel adoption among the top 20 hits 35% (7 of 20) versus 22.7% across all 1,143 advertisers. The top 20 are 1.5x more likely to run a Pixel than the average advertiser. CAPI adoption jumps from 3.9% across the dataset to 15% in the top 20, a roughly 4x gap.

One multi-trade operator (Edelman) dominates by running parallel campaigns across vertical buckets. Every other top 20 entry is a single-trade specialist. ABC Plumbing, Sewer, Heating, Cooling and Electric runs the same multi-trade play at 23 ads in HVAC and lower counts in other buckets, but does not make the top 20 on any single trade.

Solar, garage doors, plumbing, and lawn have the most concentrated top advertiser. Top advertiser ownership of trade ad volume: Solar 17.3%, Garage Doors 15.1%, Plumbing 14.1%, Lawn 13.3%, Pest Control 11.2%, Electrical 9.9%. HVAC and Roofing are the most fragmented at 3.9% and 5.0% (Iceberg Home Services and Schoenherr Roofing respectively), which means more advertisers can compete at the top of those trades.

Facebook instant forms and home-page websites are the two most common destinations. 6 of 20 use instant forms, 6 send to a home page, 5 to a generic interior page, 2 to a contact or booking page, and 1 to Messenger or Instagram DM. The instant-form path skips the website entirely; the home-page path sends paid clicks to a destination that almost never has the phone number above the mobile fold.

If you are in [trade], here is your highest-volume competitor on Facebook

Trade	Highest-volume advertiser	Ads	Trade ad share
HVAC	Iceberg Home Services	28	3.9%
Roofing	Schoenherr Roofing	29	5.0%
Plumbing	Strada Services	117	14.1%
Electrical	Edelman Heating, Cooling, Plumbing, Electric & Solar	64	9.9%
Garage Doors	A Plus Garage Doors	139	15.1%
Lawn / Landscaping	Liquid Lawn	101	13.3%
Pest Control	Plunkett’s Pest Control	70	11.2%
Solar	Elite Work Home Improvement	130	17.3%

If you are in HVAC or roofing, the top of your trade is fragmented enough that a single operator does not dominate the auction. If you are in any of the other 6 trades, your highest-volume competitor on Meta is running 10-20x your current ad volume and capturing the impression share you would otherwise compete for.

What this means if you are running Facebook ads in home service

Raw ad volume is the table-stakes input. The top 20 average 57 active ads concurrently. The bottom 1,123 advertisers average 3.86. If you are running 1-3 ads, you are not in the same auction as the top 20.

Pixel and CAPI close the gap on conversion signal. 13 of the top 20 do not have a Pixel firing despite the volume. If you install a Pixel and CAPI today, you are running better conversion infrastructure than 65% of the top 20 in the entire US home service Meta auction.

Landing-page destination is the unsolved problem. Even at the top of the auction, only 2 of 20 advertisers send paid traffic to a contact or booking page built for the campaign. A dedicated landing page with the offer above the fold, the phone number sticky, and a Pixel firing on form submission would put you ahead of every top 20 advertiser in this list on conversion infrastructure.

Trade concentration tells you how hard the auction is at the top. Solar, garage doors, plumbing, and lawn have a single operator owning 13-17% of trade ad volume. If you are competing for those trades on Meta, you are competing against a single very loud advertiser, and your creative needs to feel different from theirs to escape the impression-share fight. HVAC and roofing have a more open auction at the top.

Read Meta’s Ads Library policy to understand what is visible. Every active US ad is in the Ads Library, including yours. Every competitor in this list is looking at every other competitor’s creative. Use it as a research tool, not a passive directory.

Methodology

PipelineOn pulled active US advertisers from the Meta Ads Library across 8 trade buckets in June 2026 using targeted query patterns per trade (HVAC, roofing, plumbing, electrical, garage doors, lawn / landscaping, pest control, solar). For each advertiser, we logged the live ad count, primary destination (Website, Facebook Form, Messenger, Call Now, Sponsored Post), destination detail (home page, contact/booking page, interior page, instant form, DM), and parsed the destination page source for Meta Pixel, GA4, GTM, Microsoft Clarity, Hotjar, and Conversions API signals.

Mobile LCP scoring through Google PageSpeed Insights is currently complete for HVAC and Roofing only and in progress for the other 6 trades, so the speed metrics in this post cite Schoenherr Roofing’s 1.3-second LCP as the verified standout from the HVAC and roofing subset. Full dataset, per-advertiser detail, and ongoing methodology updates live at the home service Meta ad research tool.

Related reading

• 125 advertisers run half of all home service Facebook ads (concentration audit)
• Meta Pixel adoption by home service trade (1,143-advertiser audit)
• 5 things top home service Facebook advertisers do (330-advertiser audit)
• Facebook ads for HVAC contractors in 2026
• Facebook ads for roofing contractors in 2026
• Facebook ads for home service contractors
• Roofing companies running the most Facebook ads in 2026
• HVAC companies running the most Facebook ads in 2026