10 Plumbing Companies Running the Most Facebook Ads in 2026 (Speed Audit)

June 8, 2026 Pipeline Research Team

Facebook Ads Meta Ads Plumbing marketing Paid social

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The top 10 plumbing Facebook advertisers in June 2026 run between 14 and 117 active ads each, with Strada Services, Moore Mechanical, and Sunwave Plumbing leading. Plumbing is the most polarized trade on mobile speed: 19 of 178 scored landing pages are Fast (<2.5s LCP) — the highest count of any trade — while 81 score Poor (>8s LCP), also the highest count. Plumbing also leads every trade on Call Now adoption at 23.9%, a direct reflection of the emergency-trade conversion dynamic. The dataset is from PipelineOn's home service Meta ad research tool covering 180 US plumbing advertisers running 831 live ads in June 2026.

Key Takeaways

Strada Services leads with 117 active Facebook ads in June 2026, followed by Moore Mechanical at 56 and Sunwave Plumbing at 29 — the top 10 averages 31.5 active ads each, nearly 7x the field average of 4.62
Plumbing is bimodal on mobile speed: 19 Fast pages (10.7%, highest count of any trade) and 81 Poor pages (45.5%, also highest of any trade) across 178 scored landing pages
Plumbing has the highest Call Now adoption of any home service trade at 23.9% (43 of 180) — the emergency-trade dynamic pushes plumbers toward tap-to-call faster than any other category
Average mobile LCP across 178 scored plumbing landing pages is 10.05 seconds — 4x Google's 2.5s Core Web Vitals threshold for mobile
Meta Pixel adoption is 18.9% (34 of 180) and CAPI adoption is 4.4% (8 of 180) — second-lowest tracking maturity in the audit after electrical

Identify your plumbing Facebook ad visitors

Strada Services runs 117 active Facebook ads right now. That’s more than the next three plumbing advertisers in the audit combined. The next nine plumbers on the list each run between 14 and 56 ads at once, and the top 10 averages 31.5 active ads — nearly 7x the field average of 4.62 ads per advertiser.

PipelineOn audited every active US plumbing Facebook advertiser on the Meta Ads Library in June 2026 — 180 companies running 831 live ads with mobile speed scoring on 178 landing pages. The result: plumbing is the most polarized trade on mobile speed. It has the highest count of Fast pages of any trade (19) and the highest count of Poor pages of any trade (81). Half the plumbers running Facebook ads have invested in mobile; the other half haven’t.

Below: the 10 plumbing companies running the most Facebook ads for plumbers in June 2026, ranked by active ad count. For each one, mobile LCP, destination, and tracking stack — so you can compare your own setup against the top of the field.

Scoreboard: top 10 plumbing Facebook advertisers in June 2026

#	Company	Active ads	Destination	Mobile LCP	Meta Pixel
1	Strada Services	117	Contact/booking page	4.4 s	No
2	Moore Mechanical	56	Facebook instant form	7.1 s	No
3	Sunwave Plumbing	29	Home page	7.2 s	No (CAPI only)
4	ABC Plumbing, Sewer, Heating, Cooling and Electric	19	Dedicated landing page	12.3 s	No
5	Rx-Plumbing & Drain	19	Home page	17.4 s	No
6	Environmental Works	16	Home page	2.5 s	Yes
7	Elevation Plumbing Heating and Air	15	Home page	17.1 s	Yes
8	Holliday Heating + Cooling	15	Home page	37.7 s	No
9	John’s Heating, Cooling and Plumbing	15	Dedicated landing page	12.9 s	No
10	Grasshopper Heating & Cooling	14	Facebook instant form	12.4 s	No

1. Strada Services — 117 active ads

Strada Services runs 117 active Facebook ads as of June 2026 — more than 2x any other plumbing advertiser in the field and the largest single-advertiser ad count PipelineOn has measured in the plumbing trade.

Ads send to a contact/booking page on stradaservices.com, which is the right structural destination for high-volume plumbing creative. Mobile LCP is 4.4 seconds — Slow bucket, but already the fastest page among the top 5. A contact page that loads in 4 seconds beats a home page that loads in 10, every time.

The tracking stack is GTM, GA4, and a Meta Pixel that isn’t firing through to confirmed conversion events. No CAPI, no lead recovery.

What they’re doing right: dominant ad volume, contact/booking destination, sub-5s mobile load. What they’re missing: Pixel events firing through to lead submissions, CAPI for iOS signal recovery.

2. Moore Mechanical — 56 active ads

Moore Mechanical runs 56 active ads through a Facebook instant form. Instant forms cut friction and CPL but break post-form attribution on the website side.

Mobile LCP on the website is 7.1 seconds, but it barely matters because the ads bypass the website entirely. Instant forms keep traffic inside Meta. The tracking bucket is “No visible tracking” — the worst category in the audit.

The instant-form-only approach works for top-funnel maintenance lead generation. It fails at telling Meta which form fills became booked jobs, so the algorithm optimizes toward form opens, not closed tickets.

What they’re doing right: friction-free top-funnel volume. What they’re missing: CAPI plus offline event upload to teach Meta which leads became jobs.

3. Sunwave Plumbing — 29 active ads

Sunwave Plumbing runs 29 active ads pointing at the home page on sunwaveplumbing.com. Sunwave is one of just 8 plumbing advertisers in the entire audit running CAPI.

The CAPI install is unusual because the Pixel itself isn’t fully wired up on the DOM. That means they’re feeding Meta server-side conversion data without the browser-layer signal — a setup more common with agencies running GTM server-side or a CAPI-only relay.

Mobile LCP is 7.2 seconds — Slow bucket. Tracking is GTM, GA4, Hotjar, plus CAPI. Hotjar adds session-recording data most competitors don’t have.

What they’re doing right: CAPI installed (top 5% of plumbing advertisers on tracking maturity), Hotjar for session diagnostics. What they’re missing: Pixel on the page DOM to pair with CAPI, faster mobile load, a plumbing-specific landing page instead of the home page.

4. ABC Plumbing, Sewer, Heating, Cooling and Electric — 19 active ads

ABC Plumbing runs 19 active ads to a dedicated landing page on 4abc.com. That’s the right structural call — only 4 of 180 plumbing advertisers (2.2%) use a dedicated landing page at all.

Mobile LCP is 12.3 seconds — Poor bucket. The dedicated landing page is structurally correct and operationally broken. A homeowner clicking an emergency drain-cleaning ad sees a blank screen for 12 seconds before the page renders.

Tracking is “No visible tracking” — no GTM, no GA4, no Pixel. A 19-ad advertiser running on a dedicated landing page with zero tracking is paying for clicks they can’t measure or optimize against.

What they’re doing right: dedicated landing page structure. What they’re missing: every layer of tracking, and a 10-second speed reduction.

5. Rx-Plumbing & Drain — 19 active ads

Rx-Plumbing & Drain runs 19 active ads pointing at the home page on rx-plumbing.com.

Mobile LCP is 17.4 seconds — deep in the Poor bucket and 7x Google’s 2.5s Core Web Vitals threshold. The page is functionally unusable on mobile for the first 17 seconds after click.

Tracking is GTM, GA4, and Microsoft Clarity. Clarity adds session recording — useful for diagnosing why visitors bounce — but with 17 seconds of blank screen, the diagnosis is already clear.

What they’re doing right: Clarity for session-level diagnostics. What they’re missing: a working mobile page, Pixel, and CAPI.

6. Environmental Works — 16 active ads

Environmental Works runs 16 active ads to the home page on eworksnw.com. Mobile LCP is 2.5 seconds — Okay bucket and the fastest top-10 plumbing advertiser.

Tracking is GTM, GA4, and a Meta Pixel that’s firing through to conversion events. No CAPI. Environmental Works is the only top-10 plumbing advertiser with a clean Pixel install paired with a sub-3s mobile page — the combination that the Meta algorithm rewards with cheaper CPLs over time.

What they’re doing right: fastest top-10 mobile page, Pixel installed and firing. What they’re missing: CAPI for iOS 14.5+ signal recovery, a service-specific landing page instead of the home page.

7. Elevation Plumbing Heating and Air — 15 active ads

Elevation runs 15 active ads to the home page on elevationpha.com.

Mobile LCP is 17.1 seconds — Poor bucket. Tracking is GTM, GA4, and Meta Pixel installed. A Pixel firing on a 17-second page captures fewer events than a Pixel firing on a 2-second page, because users bounce before the Pixel finishes loading.

The compound effect: tracking maturity without speed maturity is wasted spend. Elevation is paying for 15 ads worth of clicks and capturing a fraction of the conversion events the Pixel was supposed to record.

What they’re doing right: Pixel installed. What they’re missing: a 14-second speed reduction before the Pixel actually delivers value.

8. Holliday Heating + Cooling — 15 active ads

Holliday Heating + Cooling runs 15 active ads to the home page on hollidayheating.com.

Mobile LCP is 37.7 seconds — the slowest top-10 plumbing page and one of the slowest in the entire 178-page sample. Tracking is GTM, GA4, and Meta Pixel detected in the stack but not firing through.

A 37-second page on a 15-ad advertiser is the clearest waste case in the top 10. Every click costs paid-media money and lands on a page most homeowners will never see fully render.

What they’re doing right: ad volume and consistent presence in their market. What they’re missing: a page that loads in under 5 seconds.

9. John’s Heating, Cooling and Plumbing — 15 active ads

John’s runs 15 active ads to a dedicated landing page on justcalljohns.com. They’re one of only 4 plumbing advertisers in the entire 180-advertiser dataset using a dedicated landing page.

Mobile LCP is 12.9 seconds — Poor bucket. Tracking is GTM and GA4 only. No Pixel, no CAPI. A dedicated landing page with no Pixel is the worst case for testing landing-page variants because there’s no conversion signal flowing back to Meta to inform the auction.

What they’re doing right: dedicated landing page structure, a memorable brand (“Just Call John’s”) that lends itself to creative testing. What they’re missing: Pixel, CAPI, a 10-second speed reduction.

10. Grasshopper Heating & Cooling — 14 active ads

Grasshopper runs 14 active ads through a Facebook instant form. The instant form is the right destination for the maintenance-membership pitch that drives most of their creative rotation.

Mobile LCP on the website is 12.4 seconds, but the ads bypass the website via instant form. Tracking on the website is GTM and GA4 only. No Pixel anywhere.

Grasshopper’s mix of HVAC and plumbing under one ad account gets them more leverage from a single creative team than single-trade shops. The missing Pixel and CAPI mean Meta has no closed-loop data on which form fills became booked memberships.

What they’re doing right: instant-form destination matched to maintenance offer. What they’re missing: CAPI plus offline event upload to feed booked-membership signal back to Meta.

Patterns across the top 10

Five patterns repeat across the highest-volume plumbing Facebook advertisers in June 2026.

The top 10 averages 31.5 active ads each, vs a field average of 4.62. That’s a 6.8x volume gap between top-10 advertisers and the median plumbing shop. Strada alone runs 117 ads — more than the bottom 100 plumbing advertisers combined. Below 10 active creatives in flight you’re competing in a different weight class than the leaders.

Pixel adoption among the top 10 is 3 of 10, versus 18.9% dataset-wide. Environmental Works, Elevation, and Smith Solutions Plumbing are the Pixel holders. That’s roughly in line with the broader rate, which means the volume leaders aren’t materially more pixel-mature than the field — they’re competing on creative rotation and friction-free destinations, not tracking depth.

Mobile speed is broken across the top 10. Only 1 of 10 (Environmental Works at 2.5s) clears the Okay threshold; 7 of 10 score Poor. The category-wide plumbing average is 10.05 seconds — more than 4x Google’s 2.5s Core Web Vitals threshold for mobile LCP. The top 10 averages 14.2s LCP across the 10 measurable pages, worse than the field.

Destination split skews website-heavy with a contact/booking lean. Eight of the top 10 send to a website page (contact/booking, home page, or dedicated landing page), two send to Facebook instant forms. None of the top 10 use a Call Now CTA — a striking gap given that 23.9% of all plumbing advertisers do.

The Call Now opportunity is the most obvious miss in the top 10. Call Now adoption across all 180 plumbing advertisers is 43 of 180, or 23.9% — the highest rate of any home service trade. The top 10 has zero Call Now advertisers. That gap is the single clearest “what the volume leaders are missing” finding in this audit, especially for emergency-positioned creative.

The plumbing paradox: highest Fast count AND highest Poor count

Plumbing has 19 Fast (<2.5s) landing pages out of 178 scored — the highest absolute count of any home service trade. It also has 81 Poor (>8s) landing pages, also the highest absolute count of any home service trade. Plumbing is the most polarized trade on mobile speed in the entire PipelineOn home service audit.

Half the plumbers running Facebook ads have invested in mobile; the other half haven’t. The fastest plumber in the dataset, Raleigh Water Heater Guys - Carbone Plumbing, loads in 0.6 seconds. The slowest, Pro Services Plumbing Drains Sewer Lining, loads in 48.5 seconds — 80x slower.

Other fast plumbing outliers: East Atlantic Plumbing at 0.8s on 6 ads, Griffin Plumbing at 1.1s on 1 ad, Simpson Plumbing LLC at 1.5s on 3 ads. Other slow offenders: Buddy The Plumber at 47.3s, Platinum Plumbing and Drain Cleaning at 46.5s, Nick’s Plumbing Air Conditioning & Sewer Services at 41.2s on 6 ads, Roto-Rooter of Northern Michigan at 39.9s.

The pattern: many of the fastest plumbing pages run low ad volume (1-6 active creatives), while several of the slowest are mid-volume operators (5-6 active creatives). Speed maturity in plumbing is uncorrelated with ad volume — a real wedge for any plumber who pairs both.

Plumbing leads on Call Now ads (23.9%) — and why that matters

23.9% of all 180 plumbing Facebook advertisers use a Call Now CTA as their primary destination — the highest rate of any home service trade in the audit. HVAC is 14.5%, roofing is 13.0%, electrical is 11.0%, and solar is 8.6% by comparison.

Plumbing is the only home service trade where the emergency moment hits before the homeowner has time to research. A burst pipe, an overflowing toilet, sewage in the basement, or a failed water heater is the conversion event itself. By the time the homeowner sees a Facebook ad, they need a phone call, not a quote form.

Tap-to-call beats Website on conversion rate for emergency plumbing creative. The right structure is two creative buckets: emergency-positioned ads to Call Now (24/7 drain cleaning, burst pipe response, “water heater out tonight?”), and maintenance/replacement creative to Website or instant form (water filtration, scheduled inspection, financing on a new tankless system).

For more on aligning destination to ad intent across home service trades, read the Facebook ad destinations for home service contractors breakdown.

What this means if you’re running Facebook ads for plumbers

Five moves, each tied to a number from the audit.

Match the top-10 volume floor: 10-15+ active creatives, not 1-2. The top 10 averages 31.5 active ads each. The field averages 4.62. Anything below 10 active ads in rotation gives the Meta algorithm too few variants to find the winning creative-audience match.
Get LCP under 2.5 seconds before adding ad budget. Raleigh Water Heater Guys at 0.6s and East Atlantic Plumbing at 0.8s set the bar in this dataset. Environmental Works at 2.5s is the only top-10 advertiser inside Okay. A sub-2.5s page on a static site builder or a Webflow/Framer build is a one-week project that compounds on every paid click.
Run at least one Call Now creative on emergency positioning. Zero of the top 10 do, while 23.9% of the broader field does. Emergency plumbing ads to Call Now consistently outperform website destinations because the buying moment is now.
Install Pixel + CAPI together. Sunwave is the only top-10 plumber with CAPI, and 8 of 180 plumbers run it across the whole dataset. Add both and you’re feeding Meta server-side conversion data the iOS 14.5+ browser signal can’t deliver alone.
Write retargeting copy that assumes the first click didn’t convert. 0 of 180 plumbing advertisers run lead recovery or anonymous-visitor identification. Pixel-based retargeting plus a separate creative track for past visitors is the cheapest CPL plumbing advertisers leave on the table every month.

Methodology

Source: PipelineOn home service Meta ad research tool. Sample: 180 active US plumbing Facebook advertisers running 831 total live ads on the Meta Ads Library as of June 2026. PageSpeed data via Google PageSpeed Insights (mobile profile) covering 178 of the 180 advertisers. Tracking stack detection via landing-page DOM and request analysis. Full dataset, advertiser-level detail, and filter tool: /tools/home-service-meta-ad-research/.

Frequently Asked Questions

Which plumbing company runs the most Facebook ads in June 2026?

Strada Services runs 117 active Facebook and Instagram ads as of June 2026, more than the next three plumbing advertisers in the audit combined. Moore Mechanical is second at 56 ads, followed by Sunwave Plumbing at 29, ABC Plumbing Sewer Heating Cooling and Electric at 19, and Rx-Plumbing & Drain at 19. The top 10 plumbing advertisers average 31.5 active ads each — well above the field average of 4.62.

How many US plumbing companies are running Facebook ads right now?

PipelineOn audited 180 active US plumbing Facebook advertisers running 831 total live ads on the Meta Ads Library in June 2026. The top 10 alone account for 315 of those ads, or roughly 38% of all live plumbing ad inventory in the sample. PageSpeed scoring covers 178 of the 180 landing pages.

What percent of plumbing Facebook advertisers have the Meta Pixel installed?

18.9% of the 180 active US plumbing Facebook advertisers have a Meta Pixel firing on their landing page — second-lowest of any home service trade after electrical. CAPI adoption is 4.4% (8 of 180), and lead recovery or anonymous visitor identification adoption is 0%.

What's the average cost per lead for plumbing Facebook ads?

Public plumbing Facebook lead-form CPL benchmarks typically land between $15 and $60 depending on market, offer, and emergency vs maintenance positioning. LocaliQ home services search data published $30 to $90 CPL ranges for plumbing across paid channels in 2025. Emergency-positioned plumbing Call Now ads tend to run cheaper than form-based maintenance ads because the buying intent is hotter at the moment of click.

Should plumbers use Call Now Facebook ads?

Yes. 23.9% of all 180 plumbing advertisers use a Call Now CTA — the highest rate of any home service trade. Plumbing is the only trade where the emergency moment hits before homeowners research, which makes tap-to-call beat website destinations on conversion for burst pipes, sewage backups, and water heater failures. Reserve Call Now ads for emergency creatives and keep website or form destinations for maintenance and replacement offers.

How fast should a plumbing Facebook ad landing page load?

Google's Core Web Vitals threshold for a Good Largest Contentful Paint is under 2.5 seconds on mobile. Across the 178 plumbing landing pages scored in this audit, only 19 (10.7%) clear that bar. The fastest plumber, Raleigh Water Heater Guys - Carbone Plumbing, loads in 0.6 seconds. The slowest, Pro Services Plumbing Drains Sewer Lining, takes 48.5 seconds on mobile.

Written by

Pipeline Research Team