Angi vs HomeAdvisor vs Thumbtack: Lead Costs for Contractors

HomeAdvisor’s website sends its “Find Pros” visitors to Angi. The current site also promotes an Angi-powered app, so treat the names as connected when comparing contractor offers.

Buying through both names does not establish that you are reaching two independent pools of homeowners. Ask how the offered products and account terms differ.

PipelineOn publishes this comparison and sells website visitor identification software. The comparison below covers the lead charges, account terms and job outcomes to check before buying.

Compare the product your account actually receives

Save your proposal and account terms. An old membership price from another contractor does not establish the price or commitment in your current offer.

Understand Angi’s charge triggers

Angi’s lead guidance, dated August 14, 2026, says lead fees apply when a lead is received and that charging depends on the account.

The same guidance explains that accepted Opportunities can create charges in addition to a monthly budget or subscription. Check how those settings work in your account before anyone on your team accepts them.

Assign one person to review the charges. Keep the record of the inquiry beside its eventual outcome so you can reconcile the invoice and the work.

Check Thumbtack’s budget settings

A Thumbtack community administrator’s budget guide describes controls for lead prices and a weekly budget.

Review the settings for your services and territory. Confirm what creates a charge and how to change or pause the arrangement under your current terms.

Do not assume the same settings are appropriate for a small repair and a large installation. Set the account around the work you can profitably deliver.

Use completed-job cost for the comparison

As an illustrative example, suppose one source costs $800 and produces four completed jobs. Its lead spend per completed job is $200.

Another source costs $600 and produces two completed jobs. Its equivalent cost is $300 per completed job.

Those figures are hypothetical. Add fixed fees, estimate visits and staff time before deciding which arrangement works better.

Keep open quotes, cancellations and completed jobs distinct. If the same household appears in more than one source, avoid counting it as two acquired customers.

Choose a test your office can handle

Use the free cost per booked job calculator to run this comparison with your own records. Include fees and approved credits, then check both booked-job and completed-job costs.

Write down accepted services, locations and available capacity. Have your office track response attempts, qualification, booking and the reason an inquiry did not become a job.

Do not judge a source only by the number of names it delivers. Check whether the inquiries match your work and whether the completed jobs leave enough after direct costs.

Start with the eligible offer whose scope and commitment let you run a useful test. There is no supported universal winner for every contractor and market.

Compare a marketplace with your own website

If you already bring homeowners to your site, examine that activity alongside purchased inquiries. PipelineOn’s visitor identification can provide additional homeowner records for review and follow-up where a match is available.

An identified visitor has not necessarily asked for a quote. Keep that category separate when comparing sources.

Use Angi vs your own website for that buying decision, or Angi vs Google Local Services Ads for a paid-source comparison. The marketing-stack hub shows how the choices change as your operation grows.