PipelineOn pricing

Pay for recovered homeowners, not anonymous clicks.

Your ads already bought the visit. PipelineOn identifies the homeowners who left without calling, filters them to your service area, and helps your team follow up while the job is still active.

No long-term contract. We only want to work with shops that have enough traffic for recovery to pay back.

$7

average cost per click

Every wasted click has a real cash cost.

5%

average form-fill rate

Most homeowners still leave without raising a hand.

40%

recovery target

We recover a large share of the people your forms miss.

0

outside-area charges

Only verified homeowners in your service area count.

Plans

Pick the volume that matches your traffic.

Each plan includes homeowner recovery plus outbound calls to the highest-intent recovered homeowners. If a record is not verified or is outside your service area, it does not count against your plan.

Starter

A clean entry point for one market, one website, and a clear service area.

$400 /month

Recovered homeowners

500

verified records per month

Bonus follow-up

Calling 50
Email Coming soon
Postcards Coming soon

Best for: Smaller shops with enough traffic to prove recovered demand.

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No CC required

Best fit

Growth

More recovered homeowners and more outbound call coverage for teams with real volume.

$800 /month

Recovered homeowners

1,250

verified records per month

Bonus follow-up

Calling 200
Email Coming soon
Postcards Coming soon

Best for: Contractors already buying steady Google, LSA, SEO, or referral traffic.

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No CC required

Pro

Built for the shops with enough demand that the lost 95% is a serious revenue leak.

$1,600 /month

Recovered homeowners

2,250

verified records per month

Bonus follow-up

Calling 500
Email Coming soon
Postcards Coming soon

Best for: High-spend operators where missed visitors turn into missed booked jobs fast.

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No CC required

Guarantee

Recovery has to pay back.

Run PipelineOn for 90 days. If the verified homeowner opportunities we recover do not represent at least 3x your PipelineOn fee, we keep working with you at no charge until the gap is covered.

90

days

3x

fee target

$0

until covered

We count verified, in-service-area homeowner opportunities, not bots, duplicates, outside-area records, ad spend, or agency work.

Calculator

How much are you leaking?

Adjust the sliders. See what you're losing.

5,000
$800
4%

Industry average: 4%

Currently Losing to Competitors
$192,000/mo
PipelineOn Captured Leads
1,920/mo
PipelineOn Keeps in Play
$76,800/mo
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No CC required

The offer

Recover the deal flow your forms never see.

A contractor buying 1,000 clicks at a $7 CPC spends $7,000 to get those people on the site. At a 5% form-fill rate, only 50 homeowners reach the office and 950 leave.

Recovering 40% of the missed traffic turns that same ad spend into roughly 380 additional verified homeowner records. That is the gap PipelineOn is built to recover.

Without recovery

50

form fills from 1,000 clicks

The rest of the paid traffic stays anonymous.

With PipelineOn

380

additional recovered homeowners

Only verified homeowners in your service area count.

The trial exists to prove this with your traffic before you commit to a plan.

Start with a trial

Prove there is enough traffic before you pay for volume.

We install the pixel, confirm your service area, and show you whether your current traffic produces enough verified homeowners to make recovery worth doing.

If the traffic is too light, we will say that. PipelineOn is for contractors with enough demand already hitting the website.

If the numbers work, you pick Starter, Growth, or Pro based on recovered homeowner volume and how much calling coverage you want.

Trial launch checklist

Start with visibility, then turn on the workflow.

Trial accounts open with the recovered-homeowner details visible. Integrations stay off until the launch checklist is complete.

The launch checklist is deliberately short: connect your CRM through Zapier and install the PipelineOn pixel on your website.

Website scan starts after the first step.

Magic-link email opens the app trial.

Zapier CRM routing and pixel install are the only launch tasks.

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No CC required

Testimonials

Contractors love PipelineOn

HVAC

"Pulled up Google Analytics and saw 2,400 visitors last month. We got 31 form fills. I knew something was off but didn't know what to do about it. PipelineOn captured 890 of those visitors. We closed 6 jobs from the first email campaign alone."

Mike Thompson

Thompson HVAC

890 leads captured
Plumbing

"We were about to double our ad spend because leads were drying up. Turns out our form conversion was actually 12% which is above average. We just weren't doing anything with the other 88%. This was the obvious fix we didn't know existed."

Sarah Chen

Reliable Plumbing Co

No ad spend increase needed
Roofing

"I thought cold outreach was dead. But these aren't cold leads. These are people who searched for roofers, clicked our ad, looked at our work, and left. When we reach out, they remember us. Response rates are through the roof compared to bought lists."

James Rodriguez

Summit Roofing

34% email response rate
Electrical

"Simple math for me. We pay $45 per click on Google Ads. 100 clicks is $4,500 and we'd get maybe 10 calls. Now we're getting contact info for 35-40 of those clickers. At our average job size, it's a no-brainer."

Tom Bradley

Bradley Electric

10x more leads from same spend
Garage Doors

"I didnt have an email list before. Now when I have gaps in the schedule I send a email to our captured visitors and book appointments right away."

Kevin Park

Precision Garage Doors

$8,400 from one email
Landscaping

"What sold me was seeing the actual addresses. We could see they were in our service area, browsed our gallery, spent 4 minutes on site."

Maria Santos

Evergreen Landscaping

42 new contacts per month
Painting

"My marketing guy kept saying we needed a better website. Turns out the website was fine. We were just letting 96% of visitors walk away without getting their info. Fixed that overnight with PipelineOn."

David Wilson

Wilson Painting

Same site, 8x more leads
HVAC

"We track every lead source now. PipelineOn visitors convert to jobs at 11% compared to 3% for purchased lead lists. Makes sense. These people already chose to visit our site specifically."

Chris Martinez

ProTech HVAC

11% close rate vs 3% from lists
Plumbing

"Honestly thought it sounded too good to be true. Tested it for 30 days. Captured 156 visitors we would have lost. Closed 9 of them. That's $23K in new jobs from traffic we were already paying for."

Jennifer Moore

Moore Plumbing Services

$23K in 30 days
HVAC

"The ROI calculation was instant for us. We spend $6K/month on ads. Even if PipelineOn only closes one extra job per month, it pays for itself 5x over. We're averaging 4-5 extra jobs."

Robert Kim

Kim's Heating & Cooling

4-5 extra jobs per month
HVAC

"Pulled up Google Analytics and saw 2,400 visitors last month. We got 31 form fills. I knew something was off but didn't know what to do about it. PipelineOn captured 890 of those visitors. We closed 6 jobs from the first email campaign alone."

Mike Thompson

Thompson HVAC

890 leads captured
Plumbing

"We were about to double our ad spend because leads were drying up. Turns out our form conversion was actually 12% which is above average. We just weren't doing anything with the other 88%. This was the obvious fix we didn't know existed."

Sarah Chen

Reliable Plumbing Co

No ad spend increase needed
Roofing

"I thought cold outreach was dead. But these aren't cold leads. These are people who searched for roofers, clicked our ad, looked at our work, and left. When we reach out, they remember us. Response rates are through the roof compared to bought lists."

James Rodriguez

Summit Roofing

34% email response rate
Electrical

"Simple math for me. We pay $45 per click on Google Ads. 100 clicks is $4,500 and we'd get maybe 10 calls. Now we're getting contact info for 35-40 of those clickers. At our average job size, it's a no-brainer."

Tom Bradley

Bradley Electric

10x more leads from same spend
Garage Doors

"I didnt have an email list before. Now when I have gaps in the schedule I send a email to our captured visitors and book appointments right away."

Kevin Park

Precision Garage Doors

$8,400 from one email
Landscaping

"What sold me was seeing the actual addresses. We could see they were in our service area, browsed our gallery, spent 4 minutes on site."

Maria Santos

Evergreen Landscaping

42 new contacts per month
Painting

"My marketing guy kept saying we needed a better website. Turns out the website was fine. We were just letting 96% of visitors walk away without getting their info. Fixed that overnight with PipelineOn."

David Wilson

Wilson Painting

Same site, 8x more leads
HVAC

"We track every lead source now. PipelineOn visitors convert to jobs at 11% compared to 3% for purchased lead lists. Makes sense. These people already chose to visit our site specifically."

Chris Martinez

ProTech HVAC

11% close rate vs 3% from lists
Plumbing

"Honestly thought it sounded too good to be true. Tested it for 30 days. Captured 156 visitors we would have lost. Closed 9 of them. That's $23K in new jobs from traffic we were already paying for."

Jennifer Moore

Moore Plumbing Services

$23K in 30 days
HVAC

"The ROI calculation was instant for us. We spend $6K/month on ads. Even if PipelineOn only closes one extra job per month, it pays for itself 5x over. We're averaging 4-5 extra jobs."

Robert Kim

Kim's Heating & Cooling

4-5 extra jobs per month

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FAQ

Frequently Asked Questions

Your next paying customer is on your website right now.
Identify them.

Book more jobs from the traffic you already have.

Start trial

No CC required

No long-term contracts. 15-minute setup.