Website Visitor Identification for Home Services

Start here, then work through the decision

Residential and commercial contractors need different records. These four guides take you from understanding the match to evaluating providers and deciding what the office should review.

1. Step 1

   Understand what a record tells you

   Start with the difference between a company match, a homeowner record and a customer you already recognize.

2. Step 2

   Choose the audience you need to identify

   Compare company and homeowner data for commercial and residential contractors.

3. Step 3

   Run a provider test your office can evaluate

   Use a worksheet for service-area fit, usable records, costs and completed jobs.

4. Step 4

   Give useful records a follow-up owner

   Review service-area fit, existing relationships and activity before choosing the next action.

Already reviewing data in Google Analytics? See what GA4 can tell you about an individual visitor.

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