Video marketing
6 articles on video marketing for home service contractors.
Short-Form Video Marketing for Contractors: How Reels and TikToks Generate Local Leads
73% of consumers prefer short-form video to learn about a service. See how contractors turn Reels and TikToks into local leads for under $50.
Jun 6, 2026Short-Form Video for Contractors: How Plumbers, Roofers, and HVAC Pros Are Using Reels and TikTok to Get Local Leads
Roofing leads cost $228 on Google Ads. Short-form video on Reels and TikTok can cut that. Here's how contractors are doing it right now.
Mar 30, 2026Instagram Reels for Contractors: What to Post When You Hate Being on Camera
Time-lapses, tool close-ups, and customer reactions all perform on Instagram Reels without requiring you to show your face. Here's the no-camera-shyness playbook.
Mar 30, 2026TikTok for Contractors: Video Ideas That Actually Get Calls
A garage door installer built 200K followers on TikTok and books 30% of his jobs from the app. Here's what types of content actually convert viewers into customers.
Mar 30, 2026Starting a YouTube Channel as a Contractor: Is It Worth the Time?
FeedbackWrench generated $2M+ in attributed client revenue through YouTube. Tommy Mello built a $200M business partly through the platform. Here's whether it makes sense for your trade.
Jan 26, 2026Video Testimonials That Convert: A Guide for Contractors
How to capture video testimonials that actually drive bookings. Practical guidance for home service contractors on equipment, questions, and where to use video.