Marketing ROI
31 articles on marketing roi for home service contractors.
Contractor CAC by Channel: 2026 Cost Per Acquisition Comparison Across LSA, Google Ads, SEO, Facebook, Angi, and Referrals
Contractor CAC ranges from under $50 on referrals to $542 on Angi in 2026, with Google LSA at $168 per booked customer. Here is the channel-by-channel breakdown most owners get wrong by a factor of three.
Jun 5, 2026HVAC Customer Acquisition Cost in 2026: The CAC Benchmark Every Owner Should Know
HVAC customer acquisition cost averages $296-$350 in 2026 against a $15,340 lifetime value. Here's how to calculate your real CAC, what the top operators hit, and where the math breaks for most shops.
May 21, 2026The 6 Best Lead Generation Platforms for Contractors in 2026 (Ranked by Cost Per Booked Job)
The 6 best contractor lead platforms ranked by cost per booked job: LSAs $233 vs Google Ads $472 vs Thumbtack/Angi $600-1,000. Real 2026 data.
May 21, 2026The 9 Best Lead Generation Platforms for Plumbing Contractors in 2026 (Ranked by Cost Per Booked Job)
9 plumbing lead sources ranked by cost per booked job. LSAs $57/lead vs Google Ads $129/lead vs Angi $600-1,200 cost per job. Real 2026 data.
May 21, 2026The 9 Best Lead Generation Platforms for Roofing Contractors in 2026 (Ranked by Cost Per Booked Job)
9 roofing lead sources ranked by 2026 closed ROAS. LSAs $162/lead vs Google Ads $228/lead - high CPL pencils because tickets hit $7,500-$15,000+.
May 21, 2026The 11 Best Marketing Channels for HVAC Contractors in 2026 (Ranked by ROI on Real Industry Data)
11 HVAC marketing channels ranked by 2026 ROI. LSAs return 9.55x ROAS at $51/lead. Google Ads averages 4.37x at $104/lead. Real data, named sources.
May 21, 2026Home Service Marketing Benchmarks 2026: The Verified Data Every Contractor Should Know
LSA $53 CPL, 43.9% book rate, 7.84x ROAS. The 2026 home service marketing benchmarks every contractor needs, with named sources and sample sizes.
May 21, 2026Is Thumbtack Worth It for Contractors in 2026? The Honest Math on Whether It Pays
Thumbtack at $50/lead and a 10% close rate costs $500 per booked job. Here's when the math pays and when it bleeds you dry.
May 20, 2026Marketing Attribution for Home Service Businesses: Stop Guessing, Start Measuring
Source A delivers $50 leads at 10% close rate ($500/sale). Source B at $80 lead, 40% close rate, nets $200/sale. Track to revenue, not lead count.
May 18, 2026Marketing Attribution Models Explained: Which One Actually Works for Contractors
Home services phone leads convert at 46% vs 1.7% for forms. Most attribution models ignore that. Here's the one that doesn't, and why it matters.
May 18, 2026Attribution Tracking for Contractors: Connect Every Lead to Its Source
Customers hit 8.4 touchpoints before booking a contractor. Here's how to set up call, form, and offline attribution tracking that survives the journey.
May 18, 2026Channel Attribution for Home Service Contractors: How to Assign Credit Across Google, Facebook, LSA, GBP, and Truck Wraps
Contractors miss 40-60% of channel credit. How to track every channel from Google to truck wraps with CallRail and GA4.
May 18, 2026The Only Internet Marketing Metric That Matters for Home Service Contractors
Digital marketing measurement comes down to one number for contractors: cost per booked job. Average CPL is $90.92 but most track the wrong thing.
May 18, 2026Marketing KPI Examples: The 7 Numbers a Contractor Actually Checks Monday Morning
Skip the Harvard listicles. The 7 marketing KPIs contractors check Monday morning: CPL $90, booked rate 60%, speed-to-lead 5 min.
May 18, 2026The 9 Digital Marketing Metrics That Actually Matter for Home Service Contractors
Skip the 30-metric vanity list. These 9 marketing metrics decide whether your $500K-$5M contracting business grows or stalls in 2026. Avg HVAC CPL: $104.
May 18, 2026Marketing Spend by Trade and Revenue: What Contractors Actually Pay in 2026
Real marketing spend benchmarks for HVAC, plumbing, and roofing by revenue band. SaaS averages 7.7% - contractors who grow spend 8-12%.
May 18, 2026Marketing Spend Optimization for Home Service Contractors
Contractor marketing spend optimization: where to move $1K for higher ROAS, when to cut Yelp and Angi. CPL up 10.51% YoY.
May 18, 2026How to Measure Marketing Effectiveness: 7 Methods That Track Dollars In vs Dollars Out
Only 52% of CMOs can prove marketing's value (Gartner 2025). How contractors measure marketing at the booked-job level, not vanity metrics.
May 18, 2026Tracking Campaign Performance for Contractors: Dollars In, Dollars Out
SearchLight tracked $14.9M in HVAC and plumbing ad spend across 8,077 campaigns. Average CPL is $104. Here's how to track what actually drives booked jobs.
May 13, 2026Cost Per Booked Job by Channel: 2026 Benchmarks for HVAC, Plumbing, Roofing
HVAC Google Ads average $104/lead in 2026, but your real cost per booked job could be $300+. See what to track instead.
May 13, 2026The 5 Levels of Home Service Marketing Maturity (Where Does Your Shop Land?)
69% of home service shops saw CPL rise 10.5% in 2025. Find out which of the 5 marketing maturity levels your shop is at and what to do next.
Mar 30, 2026Setting Up Jobber to Actually Track Marketing ROI
Most Jobber users track jobs and invoices but never set up lead source tracking. Here's how to configure Jobber so you know exactly which marketing channels produce booked revenue.
Mar 30, 2026Using QuickBooks to Track Marketing ROI (Without Buying Another Tool)
Three custom fields and one report give you cost per job by marketing channel in under 15 minutes. Here's how to turn QuickBooks into a basic marketing tracker.
Feb 19, 2026How to Track Which Marketing Channels Actually Make Money in Workiz
You're spending $1,200-$3,000/month on marketing. But do you know which channels generate paying customers vs tire-kickers? Here's how to track marketing ROI in Workiz.
Feb 7, 2026How to Track Where Your Leads Come From (Click to Closed Job)
Most contractors can't attribute 40% of their phone leads to a specific source. Here's how to track every lead from first click to closed sale and calculate the numbers that actually matter.
Feb 6, 2026How Much Should a Contractor Spend on Marketing
Data-backed guidance on contractor marketing budgets by trade, business size, and growth stage. Includes channel allocation breakdowns and ROI benchmarks for HVAC, plumbing, and electrical companies.
Feb 6, 2026Is SEO Worth It for Small Home Service Companies
A straight answer on whether SEO is worth the investment for plumbers, HVAC contractors, and electricians. Includes ROI data, real cost breakdowns, and when SEO makes sense vs. when it doesn't.
Jan 26, 2026Marketing Budget Allocation for Home Services
How much should home service contractors spend on marketing? Data-driven breakdown of budget allocation by channel, business size, and growth goals.
Jan 26, 2026Multi-Touch Attribution for Home Service Companies
Stop giving all the credit to the last click. Learn how multi-touch attribution reveals which marketing actually drives booked jobs for HVAC, plumbing, and roofing companies.
Feb 7, 2025The ROI of Automated Review Requests: A Data-Driven Analysis
How automated review requests outperform manual asking by 3-4x, with real contractor results, sourced benchmarks, and a step-by-step setup guide.
Jan 6, 2025Customer Lifetime Value: Why Your $300 Service Call Is Actually Worth $10,000+
Learn how to calculate customer lifetime value, why it changes your marketing math, and how to increase the long-term value of every customer you acquire.