Marketing analytics
7 articles on marketing analytics for home service contractors.
Can GA4 Identify Individual Visitors? No, and Here's the Policy Reason Why
Google Analytics 4 cannot identify who visits your website by name, email, or phone. Google's PII policy forbids it. Here's how GA4 actually works and what contractors use to identify visitors instead.
May 20, 2026Paid Ads Analytics Tools for Contractors: The Digital Marketing Analytics Stack That Tracks Booked Jobs, Not Just Clicks
ServiceTitan data shows 40-60% of contractor ad budgets are wasted. Here's the 4-layer analytics stack that ties spend to booked jobs.
May 18, 2026The Contractor's Analytics Dashboard: What to Track When You Run a $500K-$5M Home Service Business
Most analytics dashboards track pageviews. Contractors need booked jobs. The 12 metrics that decide if your $8,200/mo ad spend pays.
May 18, 2026The Best Facebook Analytics Tool for Contractors: Meta Business Suite vs Paid Platforms
Sprout Social runs $199-399/seat. Meta Business Suite is free. Here's which Facebook analytics tool contractors actually need to track booked jobs.
May 12, 2026The 10 Marketing Metrics Every Home Service Owner Should Track (Most Track 2)
69% of home service businesses saw CPL rise 10.51% in 2025. Here are the 10 metrics that actually predict revenue, with benchmarks by trade.
Jan 26, 2026Setting Up Conversion Tracking: A No-BS Guide
A practical guide to conversion tracking for home service contractors. Track phone calls, form submissions, and quote requests without the marketing fluff.
Jan 26, 2026Google Analytics 4 for Home Services: Setup Guide
A practical GA4 setup guide for HVAC, plumbing, and roofing contractors. Skip the marketing jargon and get tracking that actually shows which marketing drives jobs.