Marketing analytics
7 articles on marketing analytics for home service contractors.
Understanding GA4: Can It Identify Visitors?
Google Analytics 4 cannot identify who visits your website by name, email, or phone. Google's PII policy forbids it. Here's how GA4 actually works and what contractors use to identify visitors instead.
May 20, 2026Paid Ads Analytics Tools for Contractors: The Digital Marketing Analytics Stack That Tracks Booked Jobs, Not Just Clicks
ServiceTitan data shows 40-60% of contractor ad budgets are wasted. Here's the 4-layer analytics stack that ties spend to booked jobs.
May 18, 2026Contractor's Analytics Dashboard: Key Metrics for Success
Most analytics dashboards track pageviews. Contractors need booked jobs. The 12 metrics that decide if your $8,200/mo ad spend pays.
May 18, 2026Essential Facebook Analytics Tools for Contractors
Sprout Social runs $199-399/seat. Meta Business Suite is free. Here's which Facebook analytics tool contractors actually need to track booked jobs.
May 12, 2026Essential Marketing Metrics for Home Service Owners
69% of home service businesses saw CPL rise 10.51% in 2025. Here are the 10 metrics that actually predict revenue, with benchmarks by trade.
Jan 26, 2026Setting Up Conversion Tracking: A No-BS Guide
A practical guide to conversion tracking for home service contractors. Track phone calls, form submissions, and quote requests without the marketing fluff.
Jan 26, 2026Google Analytics 4 for Home Services: Setup Guide
A practical GA4 setup guide for HVAC, plumbing, and roofing contractors. Skip the marketing jargon and get tracking that actually shows which marketing drives jobs.