Lead tracking
12 articles on lead tracking for home service contractors.
WhatConverts vs CallRail for Roofing Lead Tracking: Which One Books More Jobs
Non-branded roofing leads cost $124 on Google Ads as of 2026. WhatConverts starts at $30/mo, CallRail at $50/mo. Here is which call and lead tracking tool fits your roofing company.
Jun 5, 2026Contractor Call Tracking in 2026: The $55-$499/Month Decision That Decides Your CPL
84% of contractors can't tell you their cost per lead by source. Here's what call tracking actually does, what the top 4 platforms cost in 2026, and which one fits a $1M-$5M shop.
May 27, 2026Contractor Lead Tracking Statistics: 20 Numbers That Reveal Where Leads Go Missing
20 contractor lead tracking statistics covering response speed, call answer rates, form conversion, attribution gaps, and anonymous visitor loss across home service marketing.
May 27, 2026Contractor Marketing Attribution Statistics: 21 Numbers That Show Where Leads Leak
21 contractor marketing attribution statistics covering Google Ads, calls, reviews, missed leads, visitor tracking, and booked-job measurement.
May 27, 2026Missed Lead Statistics in Home Services: 20 Numbers on the Revenue You're Leaving on the Table
20 cited missed lead statistics for home service contractors, anchored by CallRail's 14% missed call rate, with real dollar math on what unanswered calls, slow response, and form abandonment cost HVAC, plumbing, roofing, and electrical businesses.
May 18, 2026Marketing Attribution Models Explained: Which One Actually Works for Contractors
Home services phone leads convert at 46% vs 1.7% for forms. Most attribution models ignore that. Here's the one that doesn't, and why it matters.
May 18, 2026Free Lead Tracker Template: The 9-Column Spreadsheet That Books More Jobs
Home service contractors miss 27% of inbound calls. Build a free lead tracker spreadsheet in 30 minutes that catches every one before it gets lost.
May 18, 2026Lead Tracking App for Contractors: Which Mobile CRM Actually Works in the Field
Most lead tracking app reviews ignore contractors. How Jobber ($39), Housecall Pro ($59), and ServiceTitan Mobile compare for techs in crawlspaces.
May 12, 20267 Signs Your Marketing Attribution Is Lying to You
Home services CPL rose 10.51% YoY. If your dashboard shows flat costs, your attribution is lying. Here are 7 signs to check.
Feb 7, 2026How to Track Where Your Leads Come From (Click to Closed Job)
Most contractors can't attribute 40% of their phone leads to a specific source. Here's how to track every lead from first click to closed sale and calculate the numbers that actually matter.
Jan 26, 2026Setting Up Conversion Tracking: A No-BS Guide
A practical guide to conversion tracking for home service contractors. Track phone calls, form submissions, and quote requests without the marketing fluff.
Jan 26, 2026ServiceTitan Marketing Pro: Is It Enough?
An honest review of ServiceTitan's Marketing Pro module. What it does well, where it falls short, and whether it's worth the cost for home service contractors.