Zac Gawn
Founder, Pipeline | Founder, PhoneStaffer | Former General Manager, Home Services
Zac Gawn is the founder of Pipeline and PhoneStaffer, companies focused on helping home service businesses generate, capture, and convert more leads. He has spent his career working inside and alongside home service companies, with a particular focus on sales systems, inbound and outbound lead generation, and operational execution.
Before founding Pipeline, Zac served as General Manager of a home services company in San Diego, where he was directly responsible for marketing and sales performance. That experience shaped his approach to building practical systems that connect marketing spend to real revenue outcomes.
Experience and Focus
Zac's work centers on:
- Lead generation and qualification for home service businesses
- Sales process design and call handling
- Inbound and outbound phone systems
- Marketing-to-revenue attribution
- Operational systems that reduce lead loss
He is the founder of PhoneStaffer, a cold-calling and outbound lead generation service for home service companies, and Pipeline, a platform designed to help service businesses capture and convert missed or unhandled leads.
Zac developed Pipeline's proprietary intent measurement methodology, which defines how the platform measures inbound intent, identifies lead capture loss, and quantifies missed demand across marketing and operational systems.
Editorial Approach
Content written or reviewed by Zac is based on:
- Direct operational experience in home services
- First-party testing with real sales and call workflows
- Ongoing work with service businesses across HVAC, plumbing, electrical, and similar verticals
Where AI tools are used in the content creation process, final editorial responsibility and review remains with Zac.