Our Authors
Meet the Team
Content on Pipeline is written and reviewed by people with direct experience in home service marketing, sales, and operations.
Our articles are built for contractors who need practical decisions, not generic software advice. We cover lead sources, call handling, attribution, local SEO, paid search, marketplace economics, and the follow-up systems that turn anonymous website visits into booked jobs.
Each author page shows who is responsible for the work and how their experience connects to the topics they cover. For research-heavy pages, the PipelineOn Research Team verifies claims against public sources, field examples, pricing data, and contractor operating patterns before publication.
Zac Gawn
Founder, Pipeline
Founder of Pipeline and PhoneStaffer. Former General Manager in home services with a focus on lead generation, sales systems, and operational execution.
PipelineOn Research Team
Research and Editorial Team, Pipeline
Responsible for research, testing, and editorial production. Focuses on analyzing real-world sales, marketing, and call-handling workflows in home service businesses.
Editorial focus
Pipeline publishes for home service owners, marketers, CSRs, and operators who need to know which leads are worth chasing and which channels are wasting budget. The goal is to connect marketing advice to booked-job economics: cost per lead, speed to contact, close rate, average ticket, and repeat-customer value.
We avoid vendor-neutral summaries when the answer depends on trade, market, and operating model. A roofing company buying storm leads, a plumbing shop answering emergency calls, and an HVAC replacement team comparing LSAs all need different recommendations.
Start with the Pipeline blog, browse topics, or read our measurement methodology for how we think about intent and lead capture.