PPC
8 articles on ppc for home service contractors.
Contractor Google Ads Checklist for 2026: The 27-Point Audit That Cuts CPL by $80
Roughly 71% of contractor Google Ads accounts fail at least 8 basic checklist items in 2026, wasting $1,200-$3,800/month in spend. Here's the audit that fixes it.
Jun 6, 2026Electrician Google Ads in 2026: CPC by Service, the EV Charger Surge, and the Campaign Splits That Actually Book Jobs
Electrician Google Ads CPC averages $15.94 across the top commercial queries in 2026, with cost per lead landing $50-$150 depending on service line. Here's the campaign split, negative list, and EV charger play that separates profitable accounts from the rest.
Jun 6, 2026The HVAC Google Ads Checklist for 2026: Cut Booked-Job CPA by $180 on the Same Spend
HVAC Google Ads blended CPC sits at $9.12 in 2026 with average CPL at $104, but the spread between top and bottom quartile contractors is $230. Here's the checklist that closes the gap.
Jun 6, 2026Plumbing Google Ads in 2026: Campaign Structure, CPC Benchmarks & Emergency Ad Copy
Plumbing Google Ads average $10.49 CPC and $183 non-branded CPL in 2026 across 524 contractors. Here's the campaign structure, emergency ad copy, and negative list that pulls CPL under $100.
Jun 6, 2026Roofing Google Ads in 2026: The $60 CPC Auction, Storm Triggers, and the Campaigns That Book Roofs
Roofing Google Ads carry the highest CPC in home services at $25-$60+ per click in 2026, with average CPL landing at $94-$170. Here's the campaign structure that holds CPL down and the storm response automation that wins the 14-day insurance window.
Jun 5, 2026Cost of Google Ads for Contractors in 2026: CPC, CPL, and Budget by Trade
Google Ads CPCs for contractors run $4-$60 depending on trade, with blended CPL landing at $80-$280 per lead in 2026. Here's what to spend by shop size.
Feb 5, 2024How to Recover Lost Google Ads Leads for Contractors
Only 5-10% of website visitors convert on the first visit. Here's how HVAC, plumbing, and roofing contractors can recover 10-20% of lost Google Ads leads with the right follow-up systems.
Feb 5, 2024How to Retarget PPC Visitors Who Didn't Convert
Retargeted visitors are 70% more likely to convert than cold traffic. Here's how HVAC, plumbing, and roofing contractors can recapture the 90%+ of paid clicks that leave without calling.