Electrical marketing
5 articles on electrical marketing for home service contractors.
10 Electrical Contractors Running the Most Facebook Ads in 2026 (Speed Audit)
Electrical contractors have the slowest Facebook ad landing pages in home service — 11.29s avg mobile LCP, 4.5x Google's good threshold. Edelman runs 64 active ads on a 7.5s page.
Jun 8, 2026Electrical Facebook Ad Landing Page Mistakes: 143-Contractor Audit (2026)
Electrical contractors have the slowest Facebook ad landing pages and lowest Meta Pixel adoption of any home service trade. Only 1 of 143 uses a dedicated landing page.
Jun 6, 2026Commercial Electrical Services in 2026: The Data Center Boom, EV Fleet Charging, and the IBEW Question
Commercial electrical services are riding a $401B market lifted by AI data centers, EV charging buildout, and reshored manufacturing. Here's the service mix, the bonding math, and the union question that decides which contractors win the next decade.
Jun 6, 2026Electrician Google Ads in 2026: CPC by Service, the EV Charger Surge, and the Campaign Splits That Actually Book Jobs
Electrician Google Ads CPC averages $15.94 across the top commercial queries in 2026, with cost per lead landing $50-$150 depending on service line. Here's the campaign split, negative list, and EV charger play that separates profitable accounts from the rest.
Jun 6, 2026Electrician Smart Home Installation in 2026: Smart Home Wiring Pricing, Lutron vs Leviton vs Span, and the Install Lanes That Actually Pay
Single-room smart home installs run $500-$2,500 and whole-home systems land at $5,000-$25,000 in 2026. Here's the brand shortlist, retrofit math, Span panel + EV charger combo, and where electrical shops are leaving margin on smart home wiring.