Direct mail
5 articles on direct mail for home service contractors.
Direct Mail for Contractors: Pick the Audience First
Choose a direct mail audience for your contracting business. Compare neighborhood campaigns, past customers and website visitors, then plan a measured test.
Mar 30, 2026Maximizing Direct Mail ROI for Contractors
USPS data shows house lists get a 9% response rate vs 2% for email. Here's how contractors are pulling $10-30 ROI per direct mail piece with the right targeting and tracking.
Mar 30, 2026Every Door Direct Mail (EDDM) for Contractors Explained
EDDM lets you mail every home on a postal route for $0.23/piece with no mailing list required. Here's how contractors use it to saturate neighborhoods and generate leads.
Jan 26, 2026Postcard Marketing ROI: Count the Full Cost and Completed Jobs
Work out a postcard campaign's cost per completed job. Include visitor records, printing, postage and setup, with a clearly labeled home service example.
Jan 6, 2025Postcard Marketing for Home Services: What to Send and Who Gets It
Plan a home service postcard campaign around the right recipient, a clear offer and an answered phone. Compare visitor retargeting with neighborhood mail.