Direct mail
5 articles on direct mail for home service contractors.
Direct Mail for Contractors in 2026: EDDM Math, Response Rates, and the 5-House Radius That Pays
Direct mail for contractors produces 2.7-4.4% response rates in 2026, with neighborhood radius mailers after a completed job hitting 3-5%. Here's the EDDM math, vendor picks, and what to skip.
Mar 30, 2026Direct Mail Isn't Dead: The Contractors Getting $10-30 ROI Per Piece
USPS data shows house lists get a 9% response rate vs 2% for email. Here's how contractors are pulling $10-30 ROI per direct mail piece with the right targeting and tracking.
Mar 30, 2026Every Door Direct Mail for Contractors: Saturating a Neighborhood for $0.23/Piece
EDDM lets you mail every home on a postal route for $0.23/piece with no mailing list required. Here's how contractors use it to saturate neighborhoods and generate leads.
Jan 26, 2026Postcard Marketing ROI for Home Services: The Data
Real numbers on postcard marketing ROI for home service contractors. Response rates, cost per lead, and when direct mail actually makes sense.
Jan 6, 2025Postcard Marketing for Home Service Businesses: Design, Targeting, Timing, and ROI
Learn how to design postcards that get responses, target the right homes, time your mailings for maximum impact, and track ROI on every campaign.