Free contractor tool
What does a booked job actually cost?
Put the marketing bill beside the jobs it produced. Include the fees, subtract approved credits, and keep bookings separate from completed work.
No signup required. Use one channel and one group of leads from the same period.
Acquisition cost
- Cost per booked job
- Not calculated
- Cost per completed job
- Not calculated
- Cost per lead
- Not calculated
- Net acquisition spend
- Not calculated
- Lead-to-booking rate
- Not calculated
No booked or completed jobs means that cost cannot yet be calculated. It does not mean acquisition was free.
The formulas
Net acquisition spend = ad or lead spend + allocated fees and intake costs - approved credits. Divide that by unique leads, booked jobs or completed jobs to get each cost.
For example, $1,200 in media plus $300 in fees minus $100 in approved credits is $1,400. If 40 leads produce 14 bookings and 10 completed jobs, the costs are $35 per lead, $100 per booking and $140 per completed job. These are illustrative numbers.
Keep the comparison fair
- Give leads time to become jobs. Do not compare this week's spending with last month's completed work.
- Use the same cost categories for every channel. Allocate shared fees consistently.
- Keep canceled appointments in the original lead group. Count completed work separately.
- Compare acquisition cost with the contribution left after delivering the job. This calculator does not calculate profit.
Use it with the Angi, HomeAdvisor and Thumbtack comparison, the contractor marketing budget guide, or our vendor comparison worksheet.
For expected revenue before a campaign starts, see the existing lead value calculator.