Website optimization
9 articles on website optimization for home service contractors.
Chat Widget, Form, or Phone Number: Which Converts Best for Your Trade?
Phone converts at 30-50%, chat at 5-15%, and forms at 2-5% for contractors. But mobile context makes chat awkward and forms have timing problems.
Feb 6, 2026Why Am I Not Getting Leads from My Website
72% of contractor websites have no call-to-action above the fold. Here's a diagnostic checklist to find out why your website isn't generating leads.
Jan 26, 2026Form Fills Are Dead: Better Ways to Capture Leads
Forms capture less than 5% of website visitors. For home service contractors, there are better ways to identify and reach homeowners who are ready to hire.
Jan 26, 2026Form vs Chat vs Call: What Converts Best?
Real data on which contact method converts best for home service contractors. Forms, live chat, and phone calls compared for lead quality and close rates.
Jan 26, 2026Mobile-First for Contractors: What It Really Means
61% of home service searches happen on mobile. Here's what mobile-first actually means for contractors and why your desktop-first website is costing you jobs.
Jan 26, 2026Website Speed and Lead Conversion: The Connection
Every second your website takes to load costs you leads. Here's what the data shows about website speed and conversion rates for home service contractors.
Jan 26, 2026Website Traffic vs Booked Jobs: Closing the Gap
Your website gets traffic. You're paying for clicks. But the jobs aren't following. Here's why website visitors aren't converting and what to do about the invisible demand leaving your site.
Jan 26, 2026From Website Visit to Booked Job: The Full Journey
The complete breakdown of how home service customers move from first website visit to booked appointment. Understand every step so you can stop losing leads along the way.
Jan 3, 2026Google Business Profile Setup for Home Service Companies: The Complete Foundation
Learn exactly how to set up your Google Business Profile and website pages to rank in the local pack. Covers verification, categories, photos, posts, and the website pages you need.