Website design
12 articles on website design for home service contractors.
Contractor Website Template Buyer's Guide 2026: What Works, What Wastes Your $500
A solid contractor website template runs $59-$300 versus $5,000-$15,000 for a custom build, but 8 of 10 templates ship without the features that actually book service calls. Here's what to look for.
Jun 5, 2026HVAC Website Design in 2026: What Actually Books Service Calls
A well-built HVAC website converts 8-12% of visitors into leads versus the 2-4% template baseline. Here's exactly what costs what, what to build, and where contractors waste $10K+.
Jun 5, 2026Plumbing Website Design: What Converts vs. What Just Looks Pretty in 2026
98 out of 100 plumbing website visitors leave without calling. The shops who fix that are doing five specific things — and almost none of them have to do with how the site looks.
May 18, 2026Best Remodeling Websites in 2026: What Actually Books $30K+ Jobs
Most remodeler sites convert at 0.5%. Here's what the best remodeling websites do to turn visitors into booked $30K-$80K kitchen and bath jobs.
May 18, 2026Roofing Website Design: What Actually Converts Homeowners Into Calls in 2026
53% of visitors abandon sites that take over 3 seconds to load. Here's what roofing website design actually needs to convert homeowners into booked jobs.
May 18, 2026Tradie Web Design: What Actually Books Phone Calls in 2026
60%+ of tradie searches happen on a phone. Mobile-first tradie web design with real Wix vs WordPress vs custom costs and conversion impact.
May 18, 2026Website Design for Tradesmen: What Actually Books Jobs in 2026
72% of contractor traffic is mobile. What a tradesman website needs to convert browsers into booked jobs, with builder vs custom costs.
Mar 30, 2026Click-to-Call Button Placement: Where It Goes Changes How Many Calls You Get
A plumbing company saw 46% more calls after moving their click-to-call button to a sticky mobile footer. Placement matters more than design.
Mar 30, 2026Contractor Website Homepage: What Goes Above the Fold (With Examples)
Visitors decide in 3 seconds whether to stay or leave your contractor website. Three elements above the fold determine whether they pick up the phone.
Mar 30, 2026Service Pages vs. Landing Pages: When You Need Both
Service pages and landing pages serve different jobs. Service pages rank in Google and convert organic traffic at 2-4%. Landing pages convert paid traffic at 8-12%. Here's when you need each.
Mar 30, 2026Stock Photos vs. Real Job Photos: What Homeowners Actually Trust
Real job photos convert 35% better than stock images, yet 70% of contractor websites use the same generic hard hat photo. Here's how to fix your site's imagery.
Feb 6, 2026What Pages Should a Contractor Website Have
80% of consumers research online before hiring a contractor. Here's exactly which pages your website needs to convert that traffic into booked jobs.