Website analytics
9 articles on website analytics for home service contractors.
Website Visitor Tracking Statistics: 20 Numbers That Explain Why 98% of Traffic Disappears
20 website visitor tracking and conversion statistics for US home service contractors, including the 98% anonymous visitor stat, form conversion benchmarks, and mobile versus desktop behavior.
May 18, 2026Visitor Recording Tool Comparison for Contractors: Why Free Clarity Beats Paying for Hotjar or FullStory
Microsoft Clarity gives contractors unlimited session recordings free. Hotjar charges $39/mo for 100 sessions/day. Here's the right pick by traffic volume.
May 18, 2026What Is Session Replay? A Contractor's Guide to Watching How Visitors Actually Use Your Website
Session replay rebuilds visitor sessions as video-like playbacks. Teams acting on replay data see 15-25% conversion lifts. Contractor playbook.
Feb 19, 2026How to Set Up a Conversion Optimization Stack for a Home Service Website (Without Being a Tech Person)
Four layers of tracking tools that tell you what's happening on your website, why visitors leave, and who they are. Setup takes under two hours. Starts at $0.
Feb 19, 2026Google Analytics vs Hotjar vs Visitor Identification: Which Tracking Tool Actually Moves the Needle for HVAC, Plumbing, and Roofing Sites?
GA4 tells you what happened. Hotjar shows you why. Visitor identification tells you who. Here's which tools home service contractors actually need and what to skip.
Feb 19, 2026Why Heatmaps Are Lying to Your Home Service Business (And What You Should Be Tracking Instead)
Heatmaps need 2,000+ sessions per page to be reliable. Most contractor pages get 50-200 views per month. Here's what to track instead of pretty color maps.
Feb 19, 2026Session Recording Tools Exposed: What They Show You, What They Hide, and Why Most Contractors Waste Their Ad Spend Because of It
1,000 monthly visitors means 1,000 recordings to watch. Most contractors check three and give up. Here's how to use session recordings without wasting your time.
Feb 19, 202617 Website Tracking and Behavior Analytics Tools for Home Service Companies (Free to Paid)
Every tracking and analytics tool worth using for HVAC, plumbing, and roofing websites - from free heatmaps to visitor identification. Prices, features, and what actually matters for contractors.
Feb 19, 2026Website Visitor Identification Tools Compared: From Free Analytics to Full Contact Resolution for Home Service Companies
98% of your visitors are anonymous. B2B tools can't identify homeowners. Here's every visitor identification tool compared - with real match rates, pricing, and which ones actually work for contractors.