Website analytics
9 articles on website analytics for home service contractors.
Website Visitor Tracking Statistics: 20 Numbers That Explain Why 98% of Traffic Disappears
20 website visitor tracking and conversion statistics for US home service contractors, including the 98% anonymous visitor stat, form conversion benchmarks, and mobile versus desktop behavior.
May 18, 2026How to Identify People Visiting Your Website
Learn how to identify people visiting your website, what GA4 can reveal, and how person, company and homeowner matches differ.
May 18, 2026Visitor Recording Tool Comparison for Contractors: Why Free Clarity Beats Paying for Hotjar or FullStory
Microsoft Clarity gives contractors unlimited session recordings free. Hotjar charges $39/mo for 100 sessions/day. Here's the right pick by traffic volume.
May 18, 2026What Is Session Replay? A Contractor's Guide to Watching How Visitors Actually Use Your Website
Session replay rebuilds visitor sessions as video-like playbacks. Teams acting on replay data see 15-25% conversion lifts. Contractor playbook.
Feb 19, 2026Essential Conversion Optimization Stack for Home Services
Four layers of tracking tools that tell you what's happening on your website, why visitors leave, and who they are. Setup takes under two hours. Starts at $0.
Feb 19, 2026Comparing Google Analytics, Hotjar, and Visitor
GA4 tells you what happened. Hotjar shows you why. Visitor identification tells you who. Here's which tools home service contractors actually need and what to skip.
Feb 19, 2026Stop Letting Heatmaps Mislead Your Home Service Business
Heatmaps need 2,000+ sessions per page to be reliable. Most contractor pages get 50-200 views per month. Here's what to track instead of pretty color maps.
Feb 19, 2026Session Recording Tools Exposed: What They Show You, What They Hide, and Why Most Contractors Waste Their Ad Spend Because of It
1,000 monthly visitors means 1,000 recordings to watch. Most contractors check three and give up. Here's how to use session recordings without wasting your time.
Feb 19, 2026Website Visitor Identification Tools Compared for Contractors
Compare analytics, company identification and homeowner records. Use a practical worksheet to test visitor tools against usable records and jobs.