Social media marketing
12 articles on social media marketing for home service contractors.
Short-Form Video Marketing for Contractors: How to Use Reels and TikTok to Book More Jobs
TikTok ads average $1 CPC vs $12.18 for electrician search ads. Contractors use Reels and TikTok to book more jobs for less.
Jun 10, 2026Short-Form Video Marketing for Contractors: How Plumbers, Roofers, and Electricians Are Winning Customers on Reels and TikTok
Roofing leads on Google average $228 CPL. TikTok CPL runs $8-$15. Here is how contractors are winning jobs with short-form video in 2026.
Jun 6, 2026Short-Form Video for Contractors: How Plumbers, Roofers, and HVAC Pros Are Using Reels and TikTok to Get Local Leads
Roofing leads cost $228 on Google Ads. Short-form video on Reels and TikTok can cut that. Here's how contractors are doing it right now.
Jun 5, 2026Instagram for Contractors: The 2026 Honest Guide to Reels, Reach, and Whether It Actually Books Jobs
Instagram for contractors averages 6.8% organic reach and produces fewer direct leads than Google in 2026, but visual trades like roofing, remodel, and landscape see real brand lift from Reels and before/after content. Here's when Instagram is worth the 15-30 min/day.
May 18, 2026Social Media Campaign Effectiveness for Contractors
Most contractor social media metrics are vanity numbers. 65% of marketing leaders want direct revenue tie-back. Here's what actually predicts booked jobs.
May 18, 2026Social Media Marketing for Landscapers and Lawn Care Providers: What Actually Books Jobs
U.S. landscaping is a $188.8B market growing 5.8% YoY. Here's what posts on Instagram, TikTok, and Facebook actually convert into booked work.
Mar 30, 2026Maximize Engagement with Before-and-After Content
Before-and-after posts get 3x more engagement than standard contractor content. But engagement doesn't equal phone calls unless you include three specific elements.
Mar 30, 2026Getting Contractor Leads from Facebook Groups
One plumber booked 14 jobs from a single helpful Facebook group post. Here's how contractors generate real leads from community groups without getting banned or ignored.
Mar 30, 2026Instagram Reels for Contractors: What to Post When You Hate Being on Camera
Time-lapses, tool close-ups, and customer reactions all perform on Instagram Reels without requiring you to show your face. Here's the no-camera-shyness playbook.
Mar 30, 2026TikTok for Contractors: Video Ideas That Actually Get Calls
A garage door installer built 200K followers on TikTok and books 30% of his jobs from the app. Here's what types of content actually convert viewers into customers.
Feb 6, 2026What Should a Contractor Post on Social Media
Before/after project photos get 4.1x more engagement than any other content type for contractors. Here's the full organic social playbook that actually generates calls.
Jan 26, 2026Facebook Ads for Contractors: What's Working Now
Facebook advertising for home service contractors has evolved. Here's what's actually generating booked jobs in 2026, not just likes and clicks.