Topic
PPC for Contractors
3 articles on ppc for contractors for home service contractors.
Sep 15, 2026
SEO vs. PPC for Contractors: Which One Wins More Jobs and When to Use Both
Organic SEO leads cost $10–$30 each vs. $149 for non-branded PPC. Which channel wins more jobs for contractors in 2026?
May 18, 2026Choosing the Right HVAC PPC Company in 2026
HVAC PPC averages $104 per lead and $9.12 per click. Here's the decision framework, real CPCs by season, and what to demand from any agency.
May 18, 2026PPC for Home Services: Real CPC, CPL, and When to Stop DIY'ing It
Home services CPC averages $7.85 - some trades pay $13+. Real CPL by trade, in-house vs agency math, and the framework that separates profit from waste.