PPC advertising
11 articles on ppc advertising for home service contractors.
How Does Google AdWords Work for Contractors (And Why Most Waste 40-60% of Their Spend)
Plain-English breakdown of Google Ads for contractors. Real CPC by trade, why 40-60% of spend wastes, and when it actually pays off.
Mar 30, 2026Bing Ads for Contractors: Cheaper Clicks Nobody Is Competing For
Bing holds 9% of search market share but delivers 30-50% cheaper CPCs than Google. Here's why smart contractors are adding Microsoft Ads to their mix.
Mar 30, 2026How Much Should You Spend on Google Ads? (Calculator by Trade)
$2K/month in Phoenix books 8-12 HVAC jobs. The same budget in NYC books 2-3. Your market, trade, and close rate determine the right number.
Mar 30, 2026Retargeting Ads for Contractors: Getting Back in Front of Visitors Who Left
Only 4% of website visitors convert on the first visit, but retargeting ads recapture 26% of lost traffic. Here's how contractors set up retargeting without wasting budget.
Mar 30, 2026Service Pages vs. Landing Pages: When You Need Both
Service pages and landing pages serve different jobs. Service pages rank in Google and convert organic traffic at 2-4%. Landing pages convert paid traffic at 8-12%. Here's when you need each.
Feb 6, 2026How Much Do Google Ads Cost for Home Service Companies
Real cost data for Google Ads by trade: plumbing, HVAC, and electrical. Includes CPC benchmarks, cost per lead, LSA pricing, and how Quality Score impacts what you actually pay.
Feb 6, 2026What Should Your Google Ads Landing Page Look Like
Dedicated landing pages convert paid traffic at 11.5% vs 2.9% for homepages. Here's the exact layout, elements, and structure that turns Google Ads clicks into booked jobs.
Feb 6, 2026How to Set Up Google Ads for Your Home Service Business
Step-by-step Google Ads setup guide for contractors. Covers budget, targeting, keywords, landing pages, and the settings that prevent wasted spend from day one.
Feb 6, 2026SEO vs PPC for Home Service Companies: Where to Put Your Money
A data-driven comparison of SEO and PPC for contractors. Includes ROI numbers, conversion rates, cost breakdowns, and the optimal budget split for home service businesses.
Feb 6, 2026Why Your Google Ads Aren't Converting
The average home service contractor wastes 76% of their Google Ads budget on clicks that never become leads. Here's where your funnel is breaking and how to fix each stage.
Jan 26, 2026Google Ads for Home Services: Avoiding the Money Pit
The expensive mistakes home service contractors make with Google Ads. How to stop wasting budget and start getting leads that actually book.