Topic
Pay Per Click Advertising
3 articles on pay per click advertising for home service contractors.
Jul 13, 2026
Roofing Contractor Google Ads: What a Good Cost Per Lead Actually Looks Like
Roofing Google Ads CPL ranges from $44 to $350 depending on market. Here's what good actually looks like and how to benchmark your campaigns.
Jun 29, 2026Google Ads Budgeting for Home Service Contractors
Home service contractors pay avg $90.92/lead on Google Ads in 2025. Here's exactly how to budget by trade for 2026.
Jun 13, 2026Google Ads for Roofing Companies: What to Bid On and What to Stop Wasting Money On
Roofing Google Ads average $228 per lead - the highest CPL of any home services category. Here's what to bid on and what to cut.