Paid Advertising
22 articles on paid advertising for home service contractors.
Retargeting Ads for Home Service Businesses: How to Re-Engage Visitors Who Didn't Book
80% of contractor website visitors leave without booking. Retargeting ads win them back at $0.25–$1.25 per click - here's how to set it up.
Jun 18, 2026Effective Retargeting Ads for HVAC, Plumbing, and Roofing
Retargeting ads cost 50-75% less per click and make visitors 70% more likely to book. Here's how HVAC, plumbing, and roofing contractors do it right.
Jun 6, 2026Understanding Yelp Ads for Contractors: A 2026 Breakdown
Roughly two-thirds of contractors who run Yelp Ads for 90 days report negative ROI. Here's the real CPC math, where Yelp Ads still work, and how to negotiate the contract if you test it.
May 23, 2026Retargeting Ads for Home Service Contractors: How to Win Back Website Visitors Who Didn't Book
80% of contractor website visitors leave without booking. Retargeting ads win them back at $0.25–$0.60/click - here's how to set it up.
May 20, 2026Paid Ads Analytics Tools for Contractors: The Digital Marketing Analytics Stack That Tracks Booked Jobs, Not Just Clicks
ServiceTitan data shows 40-60% of contractor ad budgets are wasted. Here's the 4-layer analytics stack that ties spend to booked jobs.
May 18, 2026Top High Converting Facebook Ad Examples for Contractors
Average Facebook lead campaign CPL hit $27.66 in 2025 - up 21%. Here are 7 real contractor ad examples that still book jobs at $35-$55 a lead.
May 18, 2026Choosing the Right HVAC PPC Company in 2026
HVAC PPC averages $104 per lead and $9.12 per click. Here's the decision framework, real CPCs by season, and what to demand from any agency.
May 18, 2026Landscaping Ads That Book Jobs: Real Copy, CPL Numbers, and What Works
Landscaping CPL averages $85 on Google Ads. Here's the actual ad copy, channels, and CPLs that book maintenance contracts vs hardscape installs.
May 18, 2026Meta Ads Services for Contractors: When to Hire an Agency vs. Build In-House
Meta ads agencies charge $1,500-$5,000/month plus 10-20% of ad spend. Here's the hire vs. in-house framework based on real contractor numbers.
May 18, 2026Pest Control PPC Company: How to Pick One (or Run Google Ads Yourself in 2026)
Pest control PPC leads run $40-$90 in healthy campaigns and $142+ when set up wrong. Here's how to pick an agency or run ads yourself.
May 18, 2026PPC for Home Services: Real CPC, CPL, and When to Stop DIY'ing It
Home services CPC averages $7.85 - some trades pay $13+. Real CPL by trade, in-house vs agency math, and the framework that separates profit from waste.
May 18, 2026Roofing Ads Examples: 6 Real Ad Breakdowns With CTR, CPL, and Why They Convert
Real roofing ad examples with breakdowns. Storm campaigns hit $14 CPL while average Google Ads roofing CPL sits at $124 in Q1 2026.
May 18, 2026Roofing Pay Per Click: What Actually Works in 2026 (And What Wastes Your Budget)
Roofing PPC averages $10.25 per click and $126 per lead in 2026 - but 76% of broad-match budgets are wasted. Fix yours before adding a dollar.
May 18, 2026What Are Meta Ads? A Contractor's Guide to Facebook and Instagram Advertising
Meta ads average $34 CPL for home services in 2026 vs $149 on Google non-branded search. Here's what they are and when they work for contractors.
May 14, 2026What's a Good ROAS for a Home Service Business? Benchmarks by Trade and Channel
HVAC needs 4.37x ROAS just to break even. See 2025-2026 benchmarks by trade and ad channel before you spend another dollar on Google Ads.
May 13, 2026Understanding Cost Per Booked Job by Channel in 2026
HVAC Google Ads average $104/lead in 2026, but your real cost per booked job could be $300+. See what to track instead.
May 9, 2026HVAC and Plumbing Facebook Ads Guide
Facebook leads for HVAC average $35–$55 vs. $149 on Google. Here's how contractors use Meta ads to get cheaper leads without killing close rates.
May 1, 2026Effective Google Ads Strategies for Garage Door Companies
Garage door Google Ads cost $5.75/click on average. Learn how one company cut CPL from $106 to $26 and booked more jobs without spending more.
Apr 24, 2026Geofencing Ads for Home Service Contractors Explained
Geofencing ads cost $4–$14 CPM. Learn how HVAC, roofing, and plumbing contractors use location targeting to cut CPL below $90.
Apr 23, 2026Cost Per Lead Benchmarks for HVAC, Plumbing & Roofing
HVAC leads average $104, plumbing $183, and roofing $228 on Google Ads in 2026. See what you should actually be paying per lead.
Apr 6, 2026Effective Facebook Ads for Home Service Companies
Facebook Lead Ads average $1.92 CPC vs. $5.26 on Google - a 63% cost gap home service contractors can exploit for $30-$75 leads.
Apr 6, 2026Meta Ads for HVAC: The Campaigns That Generate Booked Service Calls
Meta Lead Ads average $35-$55 CPL for HVAC vs $149 on Google non-branded search. Here's which campaigns actually book service calls.