Marketing budget
7 articles on marketing budget for home service contractors.
Understanding Google Ads Costs for Contractors in 2026
Google Ads CPCs for contractors run $4-$60 depending on trade, with blended CPL landing at $80-$280 per lead in 2026. Here's what to spend by shop size.
May 18, 2026SEO for Contractors: In-House vs Agency vs DIY in 2026
68.8% of SEO providers charge under $2,000/month per Ahrefs - here's what actually moves rankings for contractors and where $500 retainers leak budget.
May 18, 2026Marketing Spend Optimization for Home Service Contractors
Contractor marketing spend optimization: where to move $1K for higher ROAS, when to cut Yelp and Angi. CPL up 10.51% YoY.
May 18, 2026Marketing Spend by Trade and Revenue: What Contractors Actually Pay in 2026
Real marketing spend benchmarks for HVAC, plumbing, and roofing by revenue band. SaaS averages 7.7% - contractors who grow spend 8-12%.
Mar 30, 2026Budget Allocation for Google Ads, LSA, and SEO
Most contractors dump everything into one channel. The optimal split depends on your revenue tier - here's how to allocate across Google Ads, LSAs, and SEO.
Feb 6, 2026Contractor Marketing Budget: Build a Plan From Booked Jobs
Build a contractor marketing budget from capacity, booked jobs and actual costs. Use a worked example and a free calculator to check your plan.
Jan 26, 2026Marketing Budget Allocation for Home Services
How much should home service contractors spend on marketing? Data-driven breakdown of budget allocation by channel, business size, and growth goals.