Marketing budget
8 articles on marketing budget for home service contractors.
Understanding Google Ads Costs for Contractors in 2026
Google Ads CPCs for contractors run $4-$60 depending on trade, with blended CPL landing at $80-$280 per lead in 2026. Here's what to spend by shop size.
May 18, 2026SEO for Contractors: In-House vs Agency vs DIY in 2026
68.8% of SEO providers charge under $2,000/month per Ahrefs - here's what actually moves rankings for contractors and where $500 retainers leak budget.
May 18, 2026Marketing Spend Optimization for Home Service Contractors
Contractor marketing spend optimization: where to move $1K for higher ROAS, when to cut Yelp and Angi. CPL up 10.51% YoY.
May 18, 2026Marketing Spend by Trade and Revenue: What Contractors Actually Pay in 2026
Real marketing spend benchmarks for HVAC, plumbing, and roofing by revenue band. SaaS averages 7.7% - contractors who grow spend 8-12%.
May 13, 2026Essential Contractor Marketing Strategies by Revenue
Google Ads CPL hit $92 for home services in 2025. Here's the exact marketing stack that makes sense at $500K, $1M, $2M, and $5M+.
Mar 30, 2026Budget Allocation for Google Ads, LSA, and SEO
Most contractors dump everything into one channel. The optimal split depends on your revenue tier — here's how to allocate across Google Ads, LSAs, and SEO.
Feb 6, 2026How Much Should a Contractor Spend on Marketing
Data-backed guidance on contractor marketing budgets by trade, business size, and growth stage. Includes channel allocation breakdowns and ROI benchmarks for HVAC, plumbing, and electrical companies.
Jan 26, 2026Marketing Budget Allocation for Home Services
How much should home service contractors spend on marketing? Data-driven breakdown of budget allocation by channel, business size, and growth goals.