Marketing automation
12 articles on marketing automation for home service contractors.
HVAC Text Marketing: SMS Campaigns That Fill the Spring and Fall Tune-Up Schedule
SMS hits a 98% open rate vs 21% for email and 90% of texts get read within 3 minutes. Here is the seasonal HVAC SMS playbook for tune-ups, freeze advisories, and replacement nurture that stays compliant with 2026 carrier rules.
Jun 5, 2026Email Marketing for Contractors: The 5 Sequences That Pay for the Tool
Home service email lists open at 28-35%, double the SaaS average. Here's what to send, which platform to buy, and how to turn one campaign into $4,000 in a week.
Jun 5, 2026GoHighLevel Pricing 2026: What Contractors and Agencies Actually Pay
GoHighLevel's lowest published plan is $97/month. The real all-in cost for a contractor running SMS, email, and the AI Employee add-on lands closer to $250-$450/month before any agency markup.
Jun 5, 2026GoHighLevel vs Jobber 2026: They Solve Different Problems (Here's How to Pick)
GoHighLevel and Jobber get compared head-to-head all the time, but they barely overlap. GHL wins new jobs, Jobber runs the ones you already booked. Here's the honest breakdown and what most contractors actually spend running both.
Jun 5, 2026Text Marketing for Contractors: The SMS Playbook That Books Jobs
SMS averages a 45% response rate versus 6% for email. Here is how home service contractors build a text marketing program that stays compliant, dodges the spam folder, and turns texts into booked jobs.
Jun 4, 2026Marketing Automation for Contractors: What Actually Moves Booked Jobs
Most contractor marketing automation gets sold as software. It's actually a workflow. Here's what to automate, what to leave alone, and what the spend looks like at HVAC and plumbing scale.
Apr 3, 2026How to Get Google Reviews on Autopilot: The System That Works for Contractors
81% of consumers use Google reviews to pick a contractor. The exact autopilot system that gets you reviews without chasing customers.
Mar 30, 20265 Automations That Cost Contractors Customers (And 5 That Book Jobs)
Bad automations drive away customers. A plumber lost 14 Google reviews in one month from over-automated follow-ups. Here's what to automate and what to leave alone.
Mar 30, 2026GoHighLevel for Contractors: Building the Follow-Up Machine
Contractors are using an agency marketing tool as their all-in-one CRM + marketing platform for $97/month. Here's how to set up GoHighLevel as a follow-up machine.
Jan 26, 2026Jobber vs GoHighLevel for Marketing Automation
Jobber handles field service operations while GoHighLevel handles marketing automation. Here's when to use each, when to use both, and what contractors actually need.
Jan 26, 2026Marketing Automation Tools for Contractors Compared
An honest comparison of marketing automation platforms for home service businesses. Pricing, features, and which tool fits which contractor type.
Jan 26, 2026Zapier Automations Every Contractor Needs
Connect your home service tools with Zapier automations that actually save time. Lead capture, review requests, follow-ups, and team notifications - here's what to set up first.