Local Services Ads
5 articles on local services ads for home service contractors.
Maximize Google Reviews for Contractors
Contractors with 300+ Google reviews get 1,046% more LSA leads. Learn exactly how to build your review count and win more jobs.
May 18, 2026Marketing for Electricians: What Books $1,500+ Panel Jobs in 2026
Electrician marketing benchmarks: $48 LSA cost-per-lead, 31% close rate, what books $1,500 panel upgrades vs $300 service calls.
May 18, 2026Pest Control PPC Company: How to Pick One (or Run Google Ads Yourself in 2026)
Pest control PPC leads run $40-$90 in healthy campaigns and $142+ when set up wrong. Here's how to pick an agency or run ads yourself.
May 10, 2026Understanding the Google Verified Badge for Contractors
Google's Guaranteed badge is now 'Google Verified' - LSA leads still average $53 and produce a 7.8x return. Here's what changed and what to do.
Jan 26, 2026Google Local Services Ads in 2026: Are They Worth It?
LSA costs are up 40%, lead quality is down, the dispute process broke. An honest 2026 assessment of whether LSAs still make sense for contractors.