Landing pages
13 articles on landing pages for home service contractors.
Facebook Lead Form vs Landing Page for Contractors: 1,222-Advertiser Audit
Only 35 of 1,222 audited US home service Facebook advertisers use a dedicated landing page. 192 use Facebook Lead Form. Here's which one your trade should use.
Jun 8, 2026Electrical Facebook Ad Landing Page Mistakes: 143-Contractor Audit (2026)
Electrical contractors have the slowest Facebook ad landing pages and lowest Meta Pixel adoption of any home service trade. Only 1 of 143 uses a dedicated landing page.
Jun 8, 2026Garage Door Facebook Ad Landing Page Mistakes: 162-Advertiser Audit (2026)
A Plus Garage Doors runs 139 active Facebook ads with no Meta Pixel firing. Only 2 of 162 garage door companies use a dedicated landing page.
Jun 8, 2026Home Service Facebook Landing Page Speed Benchmark: 1,174-Site Audit (2026)
Electricians have the slowest Facebook ad landing pages in home service at 11.29s avg mobile LCP. HVAC is the fastest at 8.32s. 81% of all 1,174 scored pages fail Google's good threshold.
Jun 8, 2026Lawn & Landscaping Facebook Ad Landing Page Mistakes: 145-Advertiser Audit
Liquid Lawn runs 101 active Facebook ads on a 0.8-second landing page. The other 144 lawn and landscaping advertisers average over 10 seconds and 2 of them use a dedicated landing page.
Jun 8, 2026Pest Control Facebook Ad Landing Page Mistakes: 139-Advertiser Audit (2026)
Pest control has the highest share of fast-loading Facebook ad landing pages of any home service trade — and the second-highest Meta Pixel adoption. But 74% still have no Pixel and zero of 139 run lead recovery.
Jun 8, 2026Plumbing Facebook Ad Landing Page Mistakes: 180-Advertiser Audit (2026)
Plumbing has the highest count of Fast Facebook ad landing pages AND the highest count of Poor pages. 81 plumbers run ads into pages over 8 seconds.
Jun 8, 2026Solar Facebook Ad Landing Page Mistakes: 116-Advertiser Audit (2026)
Solar contractors have the highest Meta Pixel adoption of any home service trade — and the slowest mobile landing pages. 85% score worse than Google's good threshold.
Jun 7, 2026Home Service Facebook Landing Page Mobile Speed Benchmark (330 Advertisers, June 2026)
Average mobile LCP across 258 audited home service Facebook landing pages is 9.76 seconds — nearly 4x Google's 'good' threshold of 2.5 seconds.
Jun 7, 2026What 173 HVAC Facebook Advertisers Get Wrong About Landing Pages in 2026
Only 20.8% of 173 audited HVAC Facebook advertisers have a Meta Pixel firing on their landing page, and zero run lead recovery. Here's the fix-your-funnel checklist from the June 2026 audit.
Jun 7, 2026What 157 Roofing Facebook Advertisers Get Wrong About Landing Pages (And the 8 Who Don't) - 2026
Only 3.2% of 157 audited US roofing Facebook advertisers send traffic to a dedicated landing page. The other 152 are running production ads into an 11-second home page with no Meta Pixel.
Jun 6, 2026Contractor Landing Page Tips: 7 Essentials That 2-4x Paid Traffic Conversion in 2026
A dedicated contractor landing page converts paid traffic 2-4x better than a homepage, with the top sites hitting 10-15% on the same Google Ads and LSA spend. The seven operational essentials that produce the lift have almost nothing to do with visual design.
Feb 6, 2026What Should Your Google Ads Landing Page Look Like
Dedicated landing pages convert paid traffic at 11.5% vs 2.9% for homepages. Here's the exact layout, elements, and structure that turns Google Ads clicks into booked jobs.