Topic
Google Local Services Ads
3 articles on google local services ads for home service contractors.
Sep 6, 2026
Google Local Services Ads for Plumbers: How to Get More Verified Leads
Plumbing LSA leads average $57 each with a 44.5% book rate. Here's how to get more verified leads and spend less per booked job.
Apr 2, 2026Essential Guide to Google LSA Budget for Home Services
LSA budget benchmarks by trade: HVAC $1,500-$3,000/mo, plumbing $2,000-$4,000, roofing $2,500-$5,000. CPL ranges, ROI scenarios, when to scale up.
Mar 30, 2026Is the Google Guaranteed Badge Worth It for Your Trade?
Google rebranded its Guaranteed badge to Google Verified in October 2025 and changed the rules. Here's what that means for cost per lead and whether it's still worth the spend.