Google Local Services Ads
6 articles on google local services ads for home service contractors.
Google Local Services Ads for Contractors: How to Get More Calls Without Wasting Budget
LSA leads average $53 vs $104 for Google Ads - 49% cheaper. Here's how contractors get more calls without burning budget on bad clicks.
Jun 4, 2026Google Local Services Ads for Contractors: How to Get Leads You Only Pay For When They Call
LSA leads average $53 each vs $91 for traditional search ads. Here's how contractors get verified leads they only pay for when someone calls.
May 26, 2026Online Reviews Strategy for Contractors: How to Get More 5-Star Reviews and Win More Jobs
Contractors with 300+ Google reviews get 1,046% more LSA leads. Learn the exact review strategy that wins more jobs in 2026.
May 21, 2026Getting Google Screened: What the LSA Verification Process Actually Looks Like
The LSA verification process takes 2-6 weeks. Here's exactly what background checks, license uploads, and the new Google Verified badge cost you.
Apr 2, 2026Google LSA Budget Benchmarks: What Contractors Should Spend by Trade in 2026
LSA budget benchmarks by trade: HVAC $1,500-$3,000/mo, plumbing $2,000-$4,000, roofing $2,500-$5,000. CPL ranges, ROI scenarios, when to scale up.
Mar 30, 2026Is the Google Guaranteed Badge Worth It for Your Trade?
Google rebranded its Guaranteed badge to Google Verified in October 2025 and changed the rules. Here's what that means for cost per lead and whether it's still worth the spend.