Google Local Services Ads
4 articles on google local services ads for home service contractors.
Google Local Services Ads for Contractors: How to Get the Google Guaranteed Badge and Win More Calls
LSA leads average $53 each with a 7.84x ROAS across 888 contractors. Here's how to get the Google Verified badge and win more calls.
May 26, 2026Online Reviews Strategy for Contractors: How to Get More 5-Star Reviews and Win More Jobs
Contractors with 300+ Google reviews get 1,046% more LSA leads. Learn the exact review strategy that wins more jobs in 2026.
Apr 2, 2026Essential Guide to Google LSA Budget for Home Services
LSA budget benchmarks by trade: HVAC $1,500-$3,000/mo, plumbing $2,000-$4,000, roofing $2,500-$5,000. CPL ranges, ROI scenarios, when to scale up.
Mar 30, 2026Is the Google Guaranteed Badge Worth It for Your Trade?
Google rebranded its Guaranteed badge to Google Verified in October 2025 and changed the rules. Here's what that means for cost per lead and whether it's still worth the spend.