Topic
Conversion Rate Optimization
3 articles on conversion rate optimization for home service contractors.
Jul 15, 2026
Why Your Roofing Company Needs a Pricing Page (And How It Boosts SEO and Conversions)
Roofing CPL hit $124 on Google Ads in 2026. A pricing page cuts that cost and boosts close rates. Here is how to build one.
Jun 30, 2026Retargeting Ads for Home Service Businesses: How to Re-Engage Visitors Who Didn't Book
80% of contractor website visitors leave without booking. Retargeting ads win them back at $0.25–$1.25 per click - here's how to set it up.
Jun 6, 2026Boost Your Contractor Conversion Rate Optimization
Of 100 contractor website visitors, roughly 4 become booked jobs and 3 become completed-and-reviewed customers. The leak is rarely the homepage CTA. Here is where the funnel actually breaks and how to fix it without a CRO consultant.