Contractor Marketing ROI
5 articles on contractor marketing roi for home service contractors.
The Contractor Marketing ROI Calculator (Formula, Inputs, Spreadsheet)
Average contractor marketing ROI sits at 300-500% within 12 months, but most home service owners calculate it wrong. Here's the real formula with worked HVAC and plumbing examples.
May 18, 2026Marketing Campaign Analytics for Contractors: Which Ad Brought the $14K Install?
Marketing campaign analytics for HVAC, plumbing, electrical contractors. Only 23% of small businesses accurately track marketing ROI - fix that.
May 13, 2026The Marketing ROI Pyramid: How Top-Performing Contractors Measure Spend at Every Level
Home services CPL hit $90.92 in 2025, up 10.51% YoY. See how top contractors measure every marketing dollar across every channel.
May 11, 2026Connect CallRail with ServiceTitan for Enhanced Tracking
The average HVAC Google Ads lead costs $104. Learn how to connect CallRail to ServiceTitan and track your real cost per booked job.
May 11, 2026Jobber Attribution Setup: How to Track Which Marketing Channel Paid for Itself
HVAC Google Ads average $149/lead. Learn how to set up Jobber attribution so you know exactly which channel is paying for itself - stat inside.