Contractor Marketing ROI
5 articles on contractor marketing roi for home service contractors.
The Contractor Marketing ROI Calculator (Formula, Inputs, Spreadsheet)
Average contractor marketing ROI sits at 300-500% within 12 months, but most home service owners calculate it wrong. Here's the real formula with worked HVAC and plumbing examples.
May 18, 2026Marketing Campaign Analytics for Contractors: Which Ad Brought the $14K Install?
Marketing campaign analytics for HVAC, plumbing, electrical contractors. Only 23% of small businesses accurately track marketing ROI - fix that.
May 13, 2026The Marketing ROI Pyramid: How Top-Performing Contractors Measure Spend at Every Level
Home services CPL hit $90.92 in 2025, up 10.51% YoY. See how top contractors measure every marketing dollar across every channel.
May 11, 2026How to Connect CallRail to ServiceTitan and Track Cost Per Booked Job
The average HVAC Google Ads lead costs $104. Learn how to connect CallRail to ServiceTitan and track your real cost per booked job.
May 11, 2026Jobber Attribution Setup: How to Track Which Marketing Channel Paid for Itself
HVAC Google Ads average $149/lead. Learn how to set up Jobber attribution so you know exactly which channel is paying for itself - stat inside.