Content strategy
8 articles on content strategy for home service contractors.
Contractor Blog Frequency in 2026: How Often Should a Contractor Blog to Actually Rank?
HubSpot's research shows companies publishing 16+ blog posts per month earn 3.5x the traffic of those publishing 0-4. For contractors in 2026, the math gets a lot more nuanced once domain authority, AI penalties, and topical clusters enter the picture.
Jun 6, 2026Google Business Profile Posts for Contractors in 2026: What Actually Moves Visibility (And What Doesn't)
Sterling Sky tracked 441 keywords over 9 weeks and found zero ranking movement from GBP Posts. They still drive measurable Map Pack visibility and CTR for home service contractors. Here's the 2026 playbook.
Jun 6, 2026Electrician Content Marketing in 2026: The Queries That Book Panel Upgrades, EV Chargers, and Commercial Retrofits
EV charger installation searches grew 340% to 21,000 monthly queries and panel upgrades hit 14,500. Here's the electrician content marketing playbook that ranks for those queries before competitors catch up.
Jun 6, 2026HVAC Content Marketing in 2026: What Actually Ranks, What's a Waste, and the Calendar That Books Jobs
Roughly 80% of HVAC blog content published in 2026 fails to rank for a single keyword that produces a booked job. Here's the content playbook that does — hyperlocal pages, technician video, and AI-overview-friendly structure.
Jun 6, 2026Plumbing Content Marketing in 2026: Emergency Posts, Hyperlocal Pages, and the Honest Take
Emergency plumbing searches drive 35-50% of urgent service traffic and convert at 3-4x the rate of evergreen blog content. Here's the plumbing content marketing playbook that actually books jobs in 2026.
Jun 6, 2026Roofing Content Marketing in 2026: What Books Jobs and What Burns Budget
Roofing content marketing drives leads at $25-$100 each once ranked, with storm-event search volume spiking 600-1,200% in affected metros within 48 hours. Here's the content stack that books roofs in 2026 and what to cut.
Feb 6, 2026How to Write Service Pages That Actually Rank
84% of homeowners use Google to find contractors. Your service pages determine whether they find you or your competitor. Here's how to write pages that rank and convert.
Jan 26, 2026Service Area Pages That Rank: A Template
A proven template for creating service area pages that actually rank in local search. Stop building duplicate content and start getting traffic from location-specific searches.