Content marketing
5 articles on content marketing for home service contractors.
Maximize Engagement with Before-and-After Content
Before-and-after posts get 3x more engagement than standard contractor content. But engagement doesn't equal phone calls unless you include three specific elements.
Mar 30, 2026Starting a YouTube Channel as a Contractor: Is It Worth the Time?
FeedbackWrench generated $2M+ in attributed client revenue through YouTube. Tommy Mello built a $200M business partly through the platform. Here's whether it makes sense for your trade.
Feb 6, 2026Do Contractors Need a Blog on Their Website
Contractor websites with active blogs get 67% more leads per month than those without, yet 78% of contractor sites have zero blog content. Here's when blogging works and when it doesn't.
Feb 6, 2026How Often Should You Update Your Contractor Website
62% of contractor websites haven't been updated in over 2 years. Google's freshness algorithm rewards recently updated content with 6-12% higher rankings - here's your update schedule.
Feb 6, 2026What Should a Contractor Post on Social Media
Before/after project photos get 4.1x more engagement than any other content type for contractors. Here's the full organic social playbook that actually generates calls.