Topic
analytics
3 articles on analytics for home service contractors.
Feb 19, 2026
Understanding Anonymous User Identification in Analytics
Vendors claim 60-80% match rates. Independent testing shows 5-15% for person-level tools. Here's what visitor identification analytics actually captures and where the blind spots are.
Feb 7, 2025Form Abandonment Tracking for Home Service Companies
Hotjar discontinued form analytics in 2020. Here's what contractors actually need to track why visitors start forms but don't finish - and whether the $130/month tools are worth it.
Feb 5, 2024Call Tracking vs Form Tracking: What's Best for You?
Phone calls convert 10-15x more revenue than web forms for home services. Here's how to track both, why call tracking matters more, and what you're losing by not measuring phone performance.