Raw dataset - Q2 2026
Roofing Facebook Ads Benchmark: Q2 2026
Raw dataset of 162 US roofing advertisers running 580 live ads on Facebook and Instagram in Q2 2026. Each row records ad destination, mobile landing page speed (LCP), and Meta Pixel / Conversions API / lead recovery detection.
- Advertisers
- 162
- Live ads
- 580
- No Meta Pixel
- 73%
- Median mobile LCP
- 5.6s
Key findings: Roofing, Q2 2026
- 73% of roofing Facebook advertisers had no Meta Pixel firing on their primary ad landing page.
- 94% ran no Conversions API (server-side) events.
- 99% had no anonymous visitor identification or lead recovery tooling.
- Median mobile LCP was 5.6 seconds (average 9.4s); 74% of landing pages loaded slower than 4 seconds.
- Primary ad destinations: 12% Facebook lead forms, 14% Call Now phone taps, 59% website clicks.
Most active roofing advertisers
| Advertiser | Active ads | Primary destination | Mobile LCP | Meta Pixel |
|---|---|---|---|---|
| Schoenherr Roofing | 29 | Website | 1.3s | Yes |
| Trust Roofing | 28 | Website | 59.8s | Yes |
| MROOF - Metal Roofing for GTA Communities | 24 | Facebook Form | 4.4s | No |
| Southern Premier Roofing of North Carolina | 23 | Website | 23.9s | No |
| LeafFilter by Leaf Home Partner | 21 | Website | Yes | |
| Klaus Roofing Systems of Oregon | 15 | Website | 6.8s | Yes |
| Good Guys Roofing, LLC | 13 | Website | 7.8s | No |
| Legacy Builders of North Texas | 12 | Facebook Form | 4.6s | No |
| R&R General Contractors | 11 | Website | 0.8s | No |
| Straight Line Roofing & Construction | 11 | Website | 18.5s | No |
| Colorado Preferred Roofing | 10 | Website | 7.1s | Yes |
| Barbera Home Improvement | 9 | Website | 32.8s | Yes |
| Bert Roofing Inc | 9 | Website | 21.4s | Yes |
| Buffalo Roofing and Exteriors | 9 | Sponsored Post | No | |
| Mecca Power | 9 | Website | No |
Showing the 15 most active of 162 advertisers. Download the CSV or JSON above for the full dataset.
About this dataset
This is the Roofing slice of the PipelineOn Quarterly Home Service Meta Ads Review: Q2 2026, a US benchmark of home service advertisers on Meta. Data was collected April 1 to June 30, 2026 from the Meta Ad Library and Google PageSpeed Insights. Published under CC BY 4.0.
How to cite
PipelineOn. (2026). PipelineOn Home Service Meta Ads Benchmark: Roofing (Q2 2026) [Data set]. https://pipelineon.com/research/home-service-meta-ads-q2-2026/roofing/
Published .