Raw dataset - Q2 2026
Plumbing Facebook Ads Benchmark: Q2 2026
Raw dataset of 180 US plumbing advertisers running 831 live ads on Facebook and Instagram in Q2 2026. Each row records ad destination, mobile landing page speed (LCP), and Meta Pixel / Conversions API / lead recovery detection.
- Advertisers
- 180
- Live ads
- 831
- No Meta Pixel
- 81%
- Median mobile LCP
- 6.8s
Key findings: Plumbing, Q2 2026
- 81% of plumbing Facebook advertisers had no Meta Pixel firing on their primary ad landing page.
- 96% ran no Conversions API (server-side) events.
- 100% had no anonymous visitor identification or lead recovery tooling.
- Median mobile LCP was 6.8 seconds (average 9.9s); 81% of landing pages loaded slower than 4 seconds.
- Primary ad destinations: 10% Facebook lead forms, 24% Call Now phone taps, 54% website clicks.
Most active plumbing advertisers
| Advertiser | Active ads | Primary destination | Mobile LCP | Meta Pixel |
|---|---|---|---|---|
| Strada Services | 117 | Website | 4.4s | No |
| Moore Mechanical | 56 | Facebook Form | 7.1s | No |
| Sunwave Plumbing | 29 | Website | 7.2s | No |
| ABC Plumbing, Sewer, Heating, Cooling and Electric | 19 | Website | 12.3s | No |
| Rx-Plumbing & Drain | 19 | Website | 17.4s | No |
| Environmental Works | 16 | Website | 2.5s | Yes |
| Elevation plumbing heating and air | 15 | Website | 17.1s | Yes |
| Holliday Heating + Cooling | 15 | Website | 37.7s | No |
| John's Heating, Cooling and Plumbing | 15 | Website | 12.9s | No |
| Grasshopper Heating & Cooling | 14 | Facebook Form | 12.4s | No |
| Parobek Plumbing & Air Conditioning | 14 | Website | No | |
| Patton Plumbing Heating and AC | 13 | Website | 10.9s | No |
| Denommee Plumbing, HVAC & Electric | 12 | Messenger / WhatsApp | 6.8s | No |
| Smith Solutions Plumbing | 12 | Website | 8.6s | Yes |
| Lancaster Plumbing, Heating, Cooling & Electrical | 11 | Website | 4.8s | Yes |
Showing the 15 most active of 180 advertisers. Download the CSV or JSON above for the full dataset.
About this dataset
This is the Plumbing slice of the PipelineOn Quarterly Home Service Meta Ads Review: Q2 2026, a US benchmark of home service advertisers on Meta. Data was collected April 1 to June 30, 2026 from the Meta Ad Library and Google PageSpeed Insights. Published under CC BY 4.0.
How to cite
PipelineOn. (2026). PipelineOn Home Service Meta Ads Benchmark: Plumbing (Q2 2026) [Data set]. https://pipelineon.com/research/home-service-meta-ads-q2-2026/plumbing/
Published .