Raw dataset - Q2 2026
Lawn / Landscaping Facebook Ads Benchmark: Q2 2026
Raw dataset of 145 US lawn / landscaping advertisers running 762 live ads on Facebook and Instagram in Q2 2026. Each row records ad destination, mobile landing page speed (LCP), and Meta Pixel / Conversions API / lead recovery detection.
- Advertisers
- 145
- Live ads
- 762
- No Meta Pixel
- 77%
- Median mobile LCP
- 8.1s
Key findings: Lawn / Landscaping, Q2 2026
- 77% of lawn / landscaping Facebook advertisers had no Meta Pixel firing on their primary ad landing page.
- 94% ran no Conversions API (server-side) events.
- 100% had no anonymous visitor identification or lead recovery tooling.
- Median mobile LCP was 8.1 seconds (average 10.3s); 83% of landing pages loaded slower than 4 seconds.
- Primary ad destinations: 15% Facebook lead forms, 12% Call Now phone taps, 50% website clicks.
Most active lawn / landscaping advertisers
| Advertiser | Active ads | Primary destination | Mobile LCP | Meta Pixel |
|---|---|---|---|---|
| Liquid Lawn | 101 | Website | 0.8s | Yes |
| RainMaster Lawn Systems-Minnesota | 51 | Website | 19.9s | Yes |
| Sam's Turf Care | 43 | Facebook Form | 8.1s | No |
| Hippie Fertilizing | 41 | Website | 2.9s | Yes |
| Todds Services | 28 | Sponsored Post | 13.0s | No |
| Vinedresser Lawn and Landscape | 27 | Website | 6.8s | Yes |
| Lehigh Lawns & Landscaping | 26 | Facebook Form | 22.1s | Yes |
| Turf Magic | 25 | Website | 10.4s | Yes |
| TX Artificial Turf & Design | 24 | Facebook Form | 25.7s | No |
| Valley Tree Care | 19 | Facebook Form | 17.1s | No |
| American Landscape and Lawn Science LLC | 12 | Facebook Form | 19.6s | Yes |
| Spring Touch Lawn & Pest Control | 12 | Website | 7.2s | No |
| Weed Man Lawn Care Raleigh, NC | 12 | Facebook Form | 10.5s | No |
| Higher Ground Lawn Care, Outdoor Lighting & Agri-Drone Solutions | 9 | Website | 3.5s | Yes |
| The Grounds Guys of Jacksonville Beaches, Northside, and Yulee | 9 | Sponsored Post | 2.3s | No |
Showing the 15 most active of 145 advertisers. Download the CSV or JSON above for the full dataset.
About this dataset
This is the Lawn / Landscaping slice of the PipelineOn Quarterly Home Service Meta Ads Review: Q2 2026, a US benchmark of home service advertisers on Meta. Data was collected April 1 to June 30, 2026 from the Meta Ad Library and Google PageSpeed Insights. Published under CC BY 4.0.
How to cite
PipelineOn. (2026). PipelineOn Home Service Meta Ads Benchmark: Lawn / Landscaping (Q2 2026) [Data set]. https://pipelineon.com/research/home-service-meta-ads-q2-2026/landscaping/
Published .