Raw dataset - Q2 2026
HVAC Facebook Ads Benchmark: Q2 2026
Raw dataset of 175 US HVAC advertisers running 720 live ads on Facebook and Instagram in Q2 2026. Each row records ad destination, mobile landing page speed (LCP), and Meta Pixel / Conversions API / lead recovery detection.
- Advertisers
- 175
- Live ads
- 720
- No Meta Pixel
- 79%
- Median mobile LCP
- 5.6s
Key findings: HVAC, Q2 2026
- 79% of HVAC Facebook advertisers had no Meta Pixel firing on their primary ad landing page.
- 99% ran no Conversions API (server-side) events.
- 100% had no anonymous visitor identification or lead recovery tooling.
- Median mobile LCP was 5.6 seconds (average 7.8s); 75% of landing pages loaded slower than 4 seconds.
- Primary ad destinations: 14% Facebook lead forms, 19% Call Now phone taps, 53% website clicks.
Most active HVAC advertisers
| Advertiser | Active ads | Primary destination | Mobile LCP | Meta Pixel |
|---|---|---|---|---|
| Iceberg Home Services | 28 | Sponsored Post | 11.6s | No |
| Indynorthheatingandcooling.com | 24 | No Button / No Link | 9.4s | No |
| ABC Plumbing, Sewer, Heating, Cooling and Electric | 23 | Website | 12.1s | No |
| Fleetwell Air Conditioning, Heating & Plumbing | 21 | Website | 14.0s | No |
| Hendrix Heating and Air Conditioning Ltd | 18 | Website | 5.0s | No |
| Big Air Heat and A/C | 17 | Facebook Form | 4.5s | No |
| Elevation plumbing heating and air | 17 | Website | 9.1s | Yes |
| Cotti-Johnson, HVAC, Electrical & Plumbing | 15 | Website | 5.1s | Yes |
| John's Heating, Cooling and Plumbing | 15 | Website | 12.2s | No |
| Kenosha Heating & Cooling | 15 | Website | 14.0s | Yes |
| airsupplyinclv | 14 | Facebook Form | 4.6s | Yes |
| JSP Home Services | 14 | Website | 17.3s | Yes |
| Denommee Plumbing, HVAC & Electric | 13 | Messenger / WhatsApp | 8.8s | No |
| The Lee Thompson Co. | 13 | Facebook Form | 4.6s | No |
| Lancaster Plumbing, Heating, Cooling & Electrical | 12 | Website | 6.0s | Yes |
Showing the 15 most active of 175 advertisers. Download the CSV or JSON above for the full dataset.
About this dataset
This is the HVAC slice of the PipelineOn Quarterly Home Service Meta Ads Review: Q2 2026, a US benchmark of home service advertisers on Meta. Data was collected April 1 to June 30, 2026 from the Meta Ad Library and Google PageSpeed Insights. Published under CC BY 4.0.
How to cite
PipelineOn. (2026). PipelineOn Home Service Meta Ads Benchmark: HVAC (Q2 2026) [Data set]. https://pipelineon.com/research/home-service-meta-ads-q2-2026/hvac/
Published .