{
  "dataset": {
    "name": "PipelineOn Quarterly Home Service Meta Ads Review: Q2 2026",
    "publisher": "PipelineOn",
    "url": "https://pipelineon.com/research/home-service-meta-ads-q2-2026/",
    "license": "CC BY 4.0",
    "licenseUrl": "https://creativecommons.org/licenses/by/4.0/",
    "datePublished": "2026-06-08",
    "temporalCoverage": "2026-04-01/2026-06-30",
    "spatialCoverage": "United States",
    "recordCount": 1222,
    "uniqueAdvertisers": 1143,
    "totalActiveAds": 5834,
    "tradeCount": 8,
    "trades": [
      {
        "key": "hvac",
        "label": "HVAC",
        "count": 175,
        "activeAds": 720
      },
      {
        "key": "roofing",
        "label": "Roofing",
        "count": 162,
        "activeAds": 580
      },
      {
        "key": "plumbing",
        "label": "Plumbing",
        "count": 180,
        "activeAds": 831
      },
      {
        "key": "electrical",
        "label": "Electrical",
        "count": 143,
        "activeAds": 647
      },
      {
        "key": "garage_doors",
        "label": "Garage Doors",
        "count": 162,
        "activeAds": 919
      },
      {
        "key": "landscaping",
        "label": "Lawn / Landscaping",
        "count": 145,
        "activeAds": 762
      },
      {
        "key": "pest_control",
        "label": "Pest Control",
        "count": 139,
        "activeAds": 623
      },
      {
        "key": "solar",
        "label": "Solar",
        "count": 116,
        "activeAds": 752
      }
    ]
  },
  "records": [
    {
      "companyName": "A Plus Garage Doors",
      "trade": "Garage Doors",
      "website": "https://aplusdoor.com/fbl",
      "facebookPageUrl": "https://www.facebook.com/aplusgd/",
      "adsLibraryUrl": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&view_all_page_id=996417917111927",
      "activeAds": 139,
      "primaryDestination": "Facebook Form",
      "branchDetail": "Facebook instant form",
      "mobileLcpSeconds": 4.1,
      "mobileSpeedBucket": "Slow (4-8 sec)",
      "firstPageResponseMs": 2910,
      "trackingBucket": "Analytics, no pixel",
      "hasMetaPixel": false,
      "hasCapi": false,
      "hasLeadRecovery": false
    },
    {
      "companyName": "Elite Work Home Improvement",
      "trade": "Solar",
      "website": "https://eliteworkhomeimprovement.com/",
      "facebookPageUrl": "https://www.facebook.com/eliteworkhomeimprovementnj/",
      "adsLibraryUrl": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&view_all_page_id=101993216288786",
      "activeAds": 130,
      "primaryDestination": "Messenger / WhatsApp",
      "branchDetail": "Messenger / Instagram DM",
      "mobileLcpSeconds": 6.7,
      "mobileSpeedBucket": "Slow (4-8 sec)",
      "firstPageResponseMs": 1130,
      "trackingBucket": "Analytics, no pixel",
      "hasMetaPixel": false,
      "hasCapi": false,
      "hasLeadRecovery": false
    },
    {
      "companyName": "Strada Services",
      "trade": "Plumbing",
      "website": "https://stradaservices.com",
      "facebookPageUrl": "https://www.facebook.com/StradaServicesLLCFL/",
      "adsLibraryUrl": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&view_all_page_id=134816086678800",
      "activeAds": 117,
      "primaryDestination": "Website",
      "branchDetail": "Contact/booking page",
      "mobileLcpSeconds": 4.4,
      "mobileSpeedBucket": "Slow (4-8 sec)",
      "firstPageResponseMs": 1922,
      "trackingBucket": "Analytics, no pixel",
      "hasMetaPixel": false,
      "hasCapi": false,
      "hasLeadRecovery": false
    },
    {
      "companyName": "Liquid Lawn",
      "trade": "Lawn / Landscaping",
      "website": "https://www.liquid-lawn.com",
      "facebookPageUrl": "https://www.facebook.com/liquidlawn/",
      "adsLibraryUrl": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&view_all_page_id=1860398430899950",
      "activeAds": 101,
      "primaryDestination": "Website",
      "branchDetail": "Other website page",
      "mobileLcpSeconds": 0.8,
      "mobileSpeedBucket": "Fast (<2.5 sec)",
      "firstPageResponseMs": 1420,
      "trackingBucket": "Pixel + analytics",
      "hasMetaPixel": true,
      "hasCapi": false,
      "hasLeadRecovery": false
    },
    {
      "companyName": "Plunkett's Pest Control",
      "trade": "Pest Control",
      "website": "https://plunketts.net",
      "facebookPageUrl": "https://www.facebook.com/PlunkettsPestControl/",
      "adsLibraryUrl": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&view_all_page_id=173200970941",
      "activeAds": 70,
      "primaryDestination": "Website",
      "branchDetail": "Other website page",
      "mobileLcpSeconds": 9.4,
      "mobileSpeedBucket": "Poor (>8 sec)",
      "firstPageResponseMs": 862,
      "trackingBucket": "Analytics, no pixel",
      "hasMetaPixel": false,
      "hasCapi": false,
      "hasLeadRecovery": false
    },
    {
      "companyName": "Edelman Heating, Cooling, Plumbing, Electric & Solar",
      "trade": "Electrical",
      "website": "https://ev.edelmanhomeservices.com",
      "facebookPageUrl": "https://www.facebook.com/edelmanteamllc/",
      "adsLibraryUrl": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&view_all_page_id=928429243844486",
      "activeAds": 64,
      "primaryDestination": "Website",
      "branchDetail": "Home page",
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      "mobileSpeedBucket": "Slow (4-8 sec)",
      "firstPageResponseMs": 1158,
      "trackingBucket": "Pixel + analytics",
      "hasMetaPixel": true,
      "hasCapi": false,
      "hasLeadRecovery": false
    },
    {
      "companyName": "Edelman Heating, Cooling, Plumbing, Electric & Solar",
      "trade": "Solar",
      "website": "https://ev.edelmanhomeservices.com",
      "facebookPageUrl": "https://www.facebook.com/edelmanteamllc/",
      "adsLibraryUrl": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&view_all_page_id=928429243844486",
      "activeAds": 64,
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      "branchDetail": "Home page",
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      "mobileSpeedBucket": "Slow (4-8 sec)",
      "firstPageResponseMs": 1082,
      "trackingBucket": "Pixel + analytics",
      "hasMetaPixel": true,
      "hasCapi": false,
      "hasLeadRecovery": false
    },
    {
      "companyName": "Moore Mechanical",
      "trade": "Plumbing",
      "website": "http://www.mooremech.net/",
      "facebookPageUrl": "https://www.facebook.com/mooremechanical/",
      "adsLibraryUrl": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&view_all_page_id=275423602475805",
      "activeAds": 56,
      "primaryDestination": "Facebook Form",
      "branchDetail": "Facebook instant form",
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      "mobileSpeedBucket": "Slow (4-8 sec)",
      "firstPageResponseMs": 18987,
      "trackingBucket": "No visible tracking",
      "hasMetaPixel": false,
      "hasCapi": false,
      "hasLeadRecovery": false
    },
    {
      "companyName": "RainMaster Lawn Systems-Minnesota",
      "trade": "Lawn / Landscaping",
      "website": "https://www.rainmasterlawn.com",
      "facebookPageUrl": "https://www.facebook.com/RainMasterLawnMN/",
      "adsLibraryUrl": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&view_all_page_id=111893425857375",
      "activeAds": 51,
      "primaryDestination": "Website",
      "branchDetail": "Contact/booking page",
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      "mobileSpeedBucket": "Poor (>8 sec)",
      "firstPageResponseMs": 583,
      "trackingBucket": "Pixel + analytics",
      "hasMetaPixel": true,
      "hasCapi": false,
      "hasLeadRecovery": false
    },
    {
      "companyName": "Sam's Turf Care",
      "trade": "Lawn / Landscaping",
      "website": "http://www.samsturf.com/",
      "facebookPageUrl": "https://www.facebook.com/samsturfcaremo/",
      "adsLibraryUrl": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&view_all_page_id=112602460654872",
      "activeAds": 43,
      "primaryDestination": "Facebook Form",
      "branchDetail": "Facebook instant form",
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      "mobileSpeedBucket": "Poor (>8 sec)",
      "firstPageResponseMs": 3740,
      "trackingBucket": "Analytics, no pixel",
      "hasMetaPixel": false,
      "hasCapi": false,
      "hasLeadRecovery": false
    },
    {
      "companyName": "Hippie Fertilizing",
      "trade": "Lawn / Landscaping",
      "website": "https://www.hippiefertilizing.com",
      "facebookPageUrl": "https://www.facebook.com/hippiefertilizing/",
      "adsLibraryUrl": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&view_all_page_id=237788673055691",
      "activeAds": 41,
      "primaryDestination": "Website",
      "branchDetail": "Home page",
      "mobileLcpSeconds": 2.9,
      "mobileSpeedBucket": "Okay (2.5-4 sec)",
      "firstPageResponseMs": 1868,
      "trackingBucket": "Pixel + analytics",
      "hasMetaPixel": true,
      "hasCapi": false,
      "hasLeadRecovery": false
    },
    {
      "companyName": "Atticare",
      "trade": "Pest Control",
      "website": "http://www.atticareusa.com/",
      "facebookPageUrl": "https://www.facebook.com/AtticareNJ/",
      "adsLibraryUrl": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&view_all_page_id=1536349239994127",
      "activeAds": 37,
      "primaryDestination": "Facebook Form",
      "branchDetail": "Facebook instant form",
      "mobileLcpSeconds": 9.5,
      "mobileSpeedBucket": "Poor (>8 sec)",
      "firstPageResponseMs": 2178,
      "trackingBucket": "Analytics, no pixel",
      "hasMetaPixel": false,
      "hasCapi": true,
      "hasLeadRecovery": false
    },
    {
      "companyName": "Jeffs Garage Door Repair",
      "trade": "Garage Doors",
      "website": "https://garagedoorconnectus.com/",
      "facebookPageUrl": "https://www.facebook.com/Jeffsgaragedoorinc/",
      "adsLibraryUrl": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&view_all_page_id=102770378447358",
      "activeAds": 36,
      "primaryDestination": "Facebook Form",
      "branchDetail": "Facebook instant form",
      "mobileLcpSeconds": 12,
      "mobileSpeedBucket": "Poor (>8 sec)",
      "firstPageResponseMs": 2114,
      "trackingBucket": "Analytics, no pixel",
      "hasMetaPixel": false,
      "hasCapi": false,
      "hasLeadRecovery": false
    },
    {
      "companyName": "DRM Community Chalkboard",
      "trade": "Garage Doors",
      "website": "https://www.hobbsdoor.com",
      "facebookPageUrl": "https://www.facebook.com/DRMchalk/",
      "adsLibraryUrl": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&view_all_page_id=110394258643401",
      "activeAds": 35,
      "primaryDestination": "Website",
      "branchDetail": "Home page",
      "mobileLcpSeconds": 3.7,
      "mobileSpeedBucket": "Okay (2.5-4 sec)",
      "firstPageResponseMs": 645,
      "trackingBucket": "Analytics, no pixel",
      "hasMetaPixel": false,
      "hasCapi": false,
      "hasLeadRecovery": false
    },
    {
      "companyName": "PPM Solar Gainesville, FL",
      "trade": "Solar",
      "website": "https://calculator.ppm.solar",
      "facebookPageUrl": "https://www.facebook.com/ppm.solar.gainesville/",
      "adsLibraryUrl": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&view_all_page_id=195592770307492",
      "activeAds": 34,
      "primaryDestination": "Website",
      "branchDetail": "Home page",
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      "mobileSpeedBucket": "Poor (>8 sec)",
      "firstPageResponseMs": 839,
      "trackingBucket": "Pixel + analytics",
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      "hasLeadRecovery": false
    },
    {
      "companyName": "Sylvester Electric",
      "trade": "Electrical",
      "website": "https://sylvesterelectric.com",
      "facebookPageUrl": "https://www.facebook.com/SylvesterElectric/",
      "adsLibraryUrl": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&view_all_page_id=162925275963",
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      "primaryDestination": "Website",
      "branchDetail": "Other website page",
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      "mobileSpeedBucket": "Poor (>8 sec)",
      "firstPageResponseMs": 561,
      "trackingBucket": "Analytics, no pixel",
      "hasMetaPixel": false,
      "hasCapi": false,
      "hasLeadRecovery": false
    },
    {
      "companyName": "Precision Garage Door of Central & South Jersey",
      "trade": "Garage Doors",
      "website": "https://precisiongaragedoorsnj.com",
      "facebookPageUrl": "https://www.facebook.com/PDSofSouthJersey/",
      "adsLibraryUrl": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&view_all_page_id=167526416661543",
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      "trackingBucket": "Pixel + analytics",
      "hasMetaPixel": true,
      "hasCapi": false,
      "hasLeadRecovery": false
    },
    {
      "companyName": "Cedar Creek Energy",
      "trade": "Solar",
      "website": "https://cedarcreekenergy.com",
      "facebookPageUrl": "https://www.facebook.com/CedarCreekEnergy/",
      "adsLibraryUrl": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&view_all_page_id=112268498905",
      "activeAds": 32,
      "primaryDestination": "Website",
      "branchDetail": "Other website page",
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      "mobileSpeedBucket": "Poor (>8 sec)",
      "firstPageResponseMs": 1293,
      "trackingBucket": "Analytics, no pixel",
      "hasMetaPixel": false,
      "hasCapi": true,
      "hasLeadRecovery": false
    },
    {
      "companyName": "Bowers Plumbing and Remodel",
      "trade": "Electrical",
      "website": "https://bowersplumbingllc.com/",
      "facebookPageUrl": "https://www.facebook.com/bowersplumbingllc/",
      "adsLibraryUrl": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&view_all_page_id=1665435033686104",
      "activeAds": 30,
      "primaryDestination": "Facebook Form",
      "branchDetail": "Facebook instant form",
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      "mobileSpeedBucket": "Fast (<2.5 sec)",
      "firstPageResponseMs": 1134,
      "trackingBucket": "Analytics, no pixel",
      "hasMetaPixel": false,
      "hasCapi": false,
      "hasLeadRecovery": false
    },
    {
      "companyName": "Schoenherr Roofing",
      "trade": "Roofing",
      "website": "https://www.schoenherrroofing.com",
      "facebookPageUrl": "https://www.facebook.com/MyMichiganRoof/",
      "adsLibraryUrl": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&view_all_page_id=274588165740939",
      "activeAds": 29,
      "primaryDestination": "Website",
      "branchDetail": "Home page",
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      "firstPageResponseMs": 1773,
      "trackingBucket": "Pixel + analytics",
      "hasMetaPixel": true,
      "hasCapi": false,
      "hasLeadRecovery": false
    },
    {
      "companyName": "Sunwave Plumbing",
      "trade": "Plumbing",
      "website": "https://www.sunwaveplumbing.com",
      "facebookPageUrl": "https://www.facebook.com/SunwavePlumbing/",
      "adsLibraryUrl": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&view_all_page_id=105026455447515",
      "activeAds": 29,
      "primaryDestination": "Website",
      "branchDetail": "Home page",
      "mobileLcpSeconds": 7.2,
      "mobileSpeedBucket": "Slow (4-8 sec)",
      "firstPageResponseMs": 537,
      "trackingBucket": "Analytics, no pixel",
      "hasMetaPixel": false,
      "hasCapi": true,
      "hasLeadRecovery": false
    },
    {
      "companyName": "Iceberg Home Services",
      "trade": "HVAC",
      "website": "https://youtube.com/@iceberghomeservices?si=IOz3tGjAU48EgGPO",
      "facebookPageUrl": "https://www.facebook.com/iceberghomeservices/",
      "adsLibraryUrl": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&view_all_page_id=597078400422791",
      "activeAds": 28,
      "primaryDestination": "Sponsored Post",
      "branchDetail": "No button sponsored post",
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      "mobileSpeedBucket": "Poor (>8 sec)",
      "firstPageResponseMs": 2808,
      "trackingBucket": "Analytics, no pixel",
      "hasMetaPixel": false,
      "hasCapi": false,
      "hasLeadRecovery": false
    },
    {
      "companyName": "Trust Roofing",
      "trade": "Roofing",
      "website": "https://trustroofing.com",
      "facebookPageUrl": "https://www.facebook.com/TrustRoofingCo/",
      "adsLibraryUrl": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&view_all_page_id=101647371416302",
      "activeAds": 28,
      "primaryDestination": "Website",
      "branchDetail": "Contact/booking page",
      "mobileLcpSeconds": 59.8,
      "mobileSpeedBucket": "Poor (>8 sec)",
      "firstPageResponseMs": 528,
      "trackingBucket": "Pixel + analytics",
      "hasMetaPixel": true,
      "hasCapi": false,
      "hasLeadRecovery": false
    },
    {
      "companyName": "Todds Services",
      "trade": "Lawn / Landscaping",
      "website": "https://linkin.bio/toddsservices",
      "facebookPageUrl": "https://www.facebook.com/ToddsServicesInc/",
      "adsLibraryUrl": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&view_all_page_id=108167005868648",
      "activeAds": 28,
      "primaryDestination": "Sponsored Post",
      "branchDetail": "No button sponsored post",
      "mobileLcpSeconds": 13,
      "mobileSpeedBucket": "Poor (>8 sec)",
      "firstPageResponseMs": 997,
      "trackingBucket": "Analytics, no pixel",
      "hasMetaPixel": false,
      "hasCapi": false,
      "hasLeadRecovery": false
    },
    {
      "companyName": "North Valley Solar Power",
      "trade": "Solar",
      "website": "https://northvalleysolarpower.com/",
      "facebookPageUrl": "https://www.facebook.com/61557573900911/",
      "adsLibraryUrl": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&view_all_page_id=282892021566988",
      "activeAds": 28,
      "primaryDestination": "Website",
      "branchDetail": "Other website page",
      "mobileLcpSeconds": 10.8,
      "mobileSpeedBucket": "Poor (>8 sec)",
      "firstPageResponseMs": 1346,
      "trackingBucket": "Analytics, no pixel",
      "hasMetaPixel": false,
      "hasCapi": false,
      "hasLeadRecovery": false
    },
    {
      "companyName": "Fuller Electrical Contractors, Inc.",
      "trade": "Electrical",
      "website": "https://www.fullerelectricalinc.com",
      "facebookPageUrl": "https://www.facebook.com/FullerElectricContractors/",
      "adsLibraryUrl": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&view_all_page_id=115458858514219",
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      "primaryDestination": "Website",
      "branchDetail": "Home page",
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      "mobileSpeedBucket": "Poor (>8 sec)",
      "firstPageResponseMs": 2378,
      "trackingBucket": "Pixel + analytics",
      "hasMetaPixel": true,
      "hasCapi": false,
      "hasLeadRecovery": false
    },
    {
      "companyName": "Vinedresser Lawn and Landscape",
      "trade": "Lawn / Landscaping",
      "website": "https://vinedresserlandscaping.com",
      "facebookPageUrl": "https://www.facebook.com/VinedresserLawnandLandscape/",
      "adsLibraryUrl": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&view_all_page_id=551560708544891",
      "activeAds": 27,
      "primaryDestination": "Website",
      "branchDetail": "Other website page",
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      "mobileSpeedBucket": "Slow (4-8 sec)",
      "firstPageResponseMs": 1291,
      "trackingBucket": "Pixel + CAPI",
      "hasMetaPixel": true,
      "hasCapi": true,
      "hasLeadRecovery": false
    },
    {
      "companyName": "Precision Overhead Garage Door Service of Sarasota",
      "trade": "Garage Doors",
      "website": "https://precisiondoor-swfl.com",
      "facebookPageUrl": "https://www.facebook.com/PrecisionDoorSarasota/",
      "adsLibraryUrl": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&view_all_page_id=151706614895263",
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      "primaryDestination": "Website",
      "branchDetail": "Other website page",
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      "mobileSpeedBucket": "Poor (>8 sec)",
      "firstPageResponseMs": 2834,
      "trackingBucket": "Analytics, no pixel",
      "hasMetaPixel": false,
      "hasCapi": false,
      "hasLeadRecovery": false
    },
    {
      "companyName": "Lehigh Lawns & Landscaping",
      "trade": "Lawn / Landscaping",
      "website": "https://lehighlandscaping.com/",
      "facebookPageUrl": "https://www.facebook.com/LehighLawnsLandscaping/",
      "adsLibraryUrl": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&view_all_page_id=312628209049",
      "activeAds": 26,
      "primaryDestination": "Facebook Form",
      "branchDetail": "Facebook instant form",
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      "mobileSpeedBucket": "Poor (>8 sec)",
      "firstPageResponseMs": 2523,
      "trackingBucket": "Pixel + analytics",
      "hasMetaPixel": true,
      "hasCapi": false,
      "hasLeadRecovery": false
    },
    {
      "companyName": "Dynasty Pest Control",
      "trade": "Pest Control",
      "website": "https://www.dynastypest.com",
      "facebookPageUrl": "https://www.facebook.com/DynastyPest/",
      "adsLibraryUrl": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&view_all_page_id=175305015827054",
      "activeAds": 26,
      "primaryDestination": "Website",
      "branchDetail": "Home page",
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      "mobileSpeedBucket": "Fast (<2.5 sec)",
      "firstPageResponseMs": 2278,
      "trackingBucket": "Pixel + analytics",
      "hasMetaPixel": true,
      "hasCapi": false,
      "hasLeadRecovery": false
    },
    {
      "companyName": "A1 Garage Door Service",
      "trade": "Garage Doors",
      "website": "https://a1garage.com",
      "facebookPageUrl": "https://www.facebook.com/A1GarageDoorService/",
      "adsLibraryUrl": "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&view_all_page_id=200689479989514",
      "activeAds": 25,
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